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Nowadays, with the development of Internet information technology, digital marketing plays an increasingly essential role as a means of marketing, which makes it more and more important to the strategic positioning of enterprises. Studying this topic will enable enterprises to have a clearer plan for their own strategi...
Digital marketing has profoundly altered the marketing techniques utilised by merchants. Although a growing number of rural retail enterprises in South Africa are starting to implement these techniques, the comprehensive effect of digital marketing on their sustainability is still inadequately examined. This study seek...
The emergence of digitalization in marketing presents opportunities and changes to large, medium and small business actors. Implementing digitalization in marketing accompanied by creating and determining digital strategies marketing. A digital marketing strategy is a marketing plan or activity who use digital media, s...
Duwi Rahma Putri · Annafi Indra Tama · Hadi Mahmudah
The main problem that occurs is the low quality of human resources in mastering technology and the lack of public understanding in terms of marketing. To overcome this problem, it is necessary to conduct marketing training using digital marketing. The purpose of implementing digital marketing training is to provide an...
The article provides the primary material for scholarly discourse in digital marketing science related to online consumer behavior analysis for pharmaceutical and nutraceutical supplements during crises like the current pandemic of COVID-19. We examine the relationship between digital marketing ethics and consumer comf...
economics and businesssocial sciencesOriginal Article
Digital marketing has become an important tool for educational institutions in the modern era. With the increasing use of the internet, smartphones, and social media platforms, colleges are adopting digital marketing techniques to communicate with students, promote courses, and improve their institutional image. Digita...
Ever increasing development in technology, the use of Digital Marketing, Social Media Marketing and search Engine Marketing is also increasing. Digital Marketing is used by the marketers to promote the goods and services to the marketplace. Digital Marketing place an important role in increasing the sales of goods and...
This research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This study is qualitative research that explores individual perceptions. The d...
economics and businesssocial sciences8. Economic growth
Yochi Elanda · Ratna Sari Dewi · Fhikry Ahmad Halomoan Siregar
Artificial intelligence-based digital marketing transformation has become a strategic necessity for MSMEs in improving competitiveness, business sustainability, and marketing performance. However, the utilization of Artificial Intelligence and the implementation of Green Digital Marketing in MSMEs in Serdang Bedagai Re...
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