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92.102 resultados para «marketing digital»

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Artículo 2023 Revisado por pares

PELATIHAN STRATEGI DIGITAL MARKETING SEBAGAI BAGIAN DARI ERP UNTUK OPTIMALISASI BISNIS PERUSAHAAN LEBIH EFISIEN DAN EFEKTIF ANGGOTA KADIN KOTA BANDUNG

R Wahjoe Witjaksono · Warih Puspitasari · Muhardi Saputra

Enterprise Resource Planning atau ERP merupakan sistem yang terintegrasi yang mengintegrasikan seluruh proses bisnis perusahaan. ERP bisa membantu untuk membuat bisnis lebih efektif dan efisien sehingga banyak digunakan oleh perusahaan-perusahaan meskipun system ini sangatlah kompleks. Salah satu modul ERP yang terhubu...

economics and business social sciences
  • Telkom University
  • DOI: 10.25124/cosecant.v2i2.18561
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Artículo 2025 Acceso abierto

Construction and optimization of the digital marketing ecosystem for Baijiu enterprises: A case study of Kweichow Moutai Group

TIAN Wuxu, TONG Jun

With the rapid development of digital economy, the traditional marketing model of Baijiu enterprises has been difficult to meet the needs of consumers in the new era. Facing the digital wave, the Baijiu industry has explored digital transformation to enhance brand influence and market competitiveness. The current digit...

TP368-456 baijiu enterprises|digital marketing|digital transformation TP248.13-248.65 Food processing and manufacture
  • Editorial Department of China Brewing
  • English
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Artículo 2025 Acceso abierto Revisado por pares

The Role of Digital Tourism Marketing: The Relationship Between Immersive Tourism and Metaverse on Bleisure Travelers at Malang Hotels

Estikowati Estikowati · Utik Kuntariati · Stella Alvianna · Syarif Hidayatullah

This study explores the relationship between digital tourism marketing, immersive tourism, and the metaverse in the context of bleisure travelers visiting Batu Tourism City. By understanding how digital marketing can facilitate immersive tourism experiences, this study is expected to offer assistance to stakeholders in...

economics and business social sciences
  • Ministry of Tourism and Creative Economy
  • DOI: 10.47608/jki.v19i12025.139-152
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Artículo 2025 Acceso abierto Revisado por pares

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Rehan saifi

Abstract- This research identifies the effect of digital marketing on consumer purchasing behaviour by taking a comparison of online and offline shoppers in a metropolitan setup. Based on a structured questionnaire that has been administered to 60 participants (30 online and 30 offline shoppers), the study evaluates th...

economics and business social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem50613
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Artículo 2026 Acceso abierto Revisado por pares

Effect of Artificial Intelligence Implementation and Product Innovation on Digital Marketing Strategy Effectiveness in Palopo City's Micro, Small, and Medium Enterprises

Ananda Ananda · Suhardi M Anwar · Muhammad Aqsa

Purpose: This study aims to analyze the effect of artificial intelligence and product innovation on the effectiveness of digital marketing strategies among MSMEs in Palopo City. Methodology: A quantitative approach with a causal explanatory design was employed. The population consisted of MSMEs actively engaged in digi...

  • Perkumpulan Dosen Muda Bengkulu
  • DOI: 10.37638/bima.7.1.955-964
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Artículo 2024 Acceso abierto Revisado por pares 2 citas

Evaluating the Influence of Digital Marketing, Service Quality, and Product Excellence on Loyalty Through the Mediating Role of Customer Satisfaction

Muhammad Qashmal · Muhammad Adam · Ahmad Nizam

This study investigates the effects of digital marketing, service quality, and product excellence on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on Bank Aceh Syariah (BAS) in Aceh Province, Indonesia, this research uses a Structural Equation Modeling (SEM) approach and reveals...

economics and business social sciences
  • PT. Heca Sentra Analitika
  • DOI: 10.60084/ijma.v2i2.209
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Artículo 2023 Acceso abierto Revisado por pares

Method for Managing Human Resources Better in Digital Marketing

Ni Luh Putu Surya Astitiani · Ni made Widnyani · Ni Luh Darmayanti · Luh Gde Nita Sri Wahyuningsih · y 1 más

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the grow...

economics and business social sciences
  • LPPM Universitas Ibn Khaldun Bogor
  • DOI: 10.32832/moneter.v11i1.148
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Other 2024

Digital Marketing Strategies Adopted by Nepalese Restaurant After COVID-19

Sharma, Keshari

This thesis delves into the digital marketing strategies used by White Himal, a Nepalese restaurant in Finland, with a focus on the changes brought about by the COVID-19 pandemic. Using a qualitative research method, the study investigates the marketing approaches employed before, during, and after the pandemic. The in...

social media economics and business social sciences marketing
  • Finland
  • English
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

THE IMPACT OF DIGITAL EMOTIONAL EXPERIENCE ON CONSUMER LOYALTY: STATISTICAL MODELING

Tataryntseva, Yuliia

The study analyzes the characteristics of the development of digital marketing, its strategic management, and HR provision. It was found that the development of digital marketing is closely connected with constant technological changes, which require updating management approaches. The importance of formulating effecti...

the economy is hostile стратегії цифрового маркетингу social sciences цифровий маркетинг
  • National Technical University Kharkiv Polytec...
  • Ukraine
  • DOI: 10.20998/2519-4461.2025.2.82
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Artículo 2025 Revisado por pares

AGROSANOAT KORXONALARIDA RAQAMLI MARKETING STRATEGIYALARINING SAMARADORLIGINI OPTIMALLASHTIRISH

null Fayzullayev Shuhrat Sherali oʻgʻli

This article examines mechanisms for enhancing the effectiveness of digital marketing strategies in agri -industrial enterprises. The study analyzes search engine optimization (SEO), social media marketing, content marketing, and data -driven decision -making approaches. Uzbekistanʼs agri -industrial sectorʼs digital t...

  • "TADBIRKOR VA ISHBILARMON" LLC
  • DOI: 10.67668/mj/2025iss11/569
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