Buscador de Tesis y publicaciones académicas

Grow Digital Marketing Expertise with Salesforce Marketing Cloud Prep

Nancy Bultoc

QMLEx: Data Driven Digital Transformation in Marketing Analytics

Angela Geronazzo · Markus Ziegler

Opportunities and Challenges of MSME Marketing in the Digital Era

null Puput Mulyono · null Singgih Purnomo

Micro, Small, and Medium Enterprises (MSMEs) frequently encounter challenges in adopting digital marketing strategies due to limited internal resources and external constraints. This study aims to analyze the opportunities and challenges of MSME marketing in the digital era by examining the influence of internal and ex...

Digital Marketing Capability and Its Impact on Performance of Tourism Accommodation Small and Medium-Sized Enterprises in the Central Coast Region of Vietnam

Phan, Thuy

Digital marketing technologies are no longer a rare and inimitable resource in tourism and hospitality. The critical question for enterprises in recent years is not the adoption of digital marketing technologies but how to leverage these technologies to create competitive advantages and improve a firm’s performance. Di...

A gestão integrada de conteúdos e ferramentas digitais no marketing omnicanal

Nascimento, Mariana Adegas

Num contexto empresarial profundamente marcado pela transformação digital, o marketing e a comunicação emergem como pilares estratégicos para o posicionamento competitivo das organizações. Este relatório de estágio enquadra-se no Mestrado em Marketing e Comunicação Digital e propõe uma reflexão crítica sobre a aplicaçã...

Digital Servitization by Oyanagi Construction as Cutting-Edge DX for the Construction Industry:

Chikako Ishizuka

Transformasi Ekonomi Desa melalui Digital Marketing Pemuda Pelopor Desa Banyuanyar Kabupaten Boyolali

null Sutanto · Retno Tri Vulandari · null Intan Rofiah · Fatin Fadila · y 2 más

Pemanfaatan digital marketing di kalangan pemuda desa masih terbatas karena kurangnya pengetahuan dan keterampilan dalam branding serta pengelolaan media sosial. Padahal, Desa Banyuanyar, Kabupaten Boyolali memiliki potensi usaha lokal yang dapat berkembang melalui pemasaran digital yang tepat. Oleh karena itu, program...

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

Victoria M Philips

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

Nguyen, Pham Thuy Trang

Green marketing has increasingly gained the attention of corporate decision-makers and global firms. As several motivations lead companies to go "green," understanding what and how to communicate with the target audience to excel in the race of business performance is essential. Fortunately, digitalization has proposed...

Penguatan Kelembagaan Desa Wisata melalui Promosi Digital Marketing di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang

Jenal Abidin · Rezka Fedrina · Revi Agustin

Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion st...