Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares 1 cita

Digital marketing management in Ukrainian SMEs: Tools, barriers and strategic readiness for transformation

Anastasiia Mostova · Liudmyla Batsenko · Inna Arakelova · Roman Halenin · y 3 más

Type of the article: Research ArticleAbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability and wartime disruption. This paper aims to assess the level of digital marketing tool adoption, identif...

economics and business social sciences

• LLC CPC Business Perspectives
• DOI: 10.21511/im.22(2).2026.05

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Tesis de maestría 2022

Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

Nguyen, Pham Thuy Trang

Green marketing has increasingly gained the attention of corporate decision-makers and global firms. As several motivations lead companies to go "green," understanding what and how to communicate with the target audience to excel in the race of business performance is essential. Fortunately, digitalization has proposed...

business-to-business B2B companies Marketing social sciences Markkinointi

• Finland
• English

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Artículo 2025 Revisado por pares

Pemanfaatan Analitik Digital dalam Strategi Komunikasi Pemasaran Berbasis Data untuk Meningkatkan Brand Awareness Universitas di Era Digital

null LM Novrianto · null Jamal Ismail

In the digital era, universities face challenges in enhancing brand awareness amidst increasing competition. Utilizing digital analytics in data-driven marketing communication strategies becomes crucial to achieve this goal. This study aims to analyze the role of digital analytics in designing effective marketing commu...

• Asosiasi Seni Desain dan Komunikasi Visual In...
• DOI: 10.62383/komunikasi.v2i1.200

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Artículo 2026 Revisado por pares

DIGITAL TRANSFORMATION OF MANADO'S CULINARY MSMES: MARKETING ADAPTATION AND CREATIVE LOCAL PRODUCT INNOVATION

Priskila Walangitan · Rillie Sagai · Ferdy Rumambi · Tri Korengkeng · y 1 más

This study analyzes the mechanism of digital transformation of culture-based culinary MSMEs in Manado through a mixed methods approach with an explanatory sequential design. A total of 100 MSMEs under the guidance of the Manado IKM Center were respondents in the quantitative analysis using PLS-SEM, which showed that Di...

economics and business social sciences

• Universitas PGRI Banyuwangi
• DOI: 10.36526/sosioedukasi.v14i4.6836

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Tesis de maestría 2025

Plan de Marketing Digital para la empresa Lois

López Cabrera, Ángela

López Cabrera, Ángela; director de proyecto: de Cepeda Aparicio, Leyre

• Spain
• Spanish; Castilian

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Other 2025

Marketing plan for a well-being company Presentia Oy : implementing artificial intelligence for digital marketing and remote work tool recommendations

Karppinen, Joonas

In today’s competitive digital environment, organizations must maintain a strong and dynamic marketing presence across multiple platforms to stand out. This thesis explores the development of a tailored digital marketing plan for Presentia Oy, the possibilities of current AI services usability in small healthcare busin...

economics and business social sciences marketing digital marketing

• Finland
• English

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Artículo 2024 Acceso abierto Revisado por pares

The Role of Digital Marketing in Consumer Behaviour

S Nirmal Raj

In the dynamic landscape of contemporary commerce, the symbiotic relationship between digital marketing and consumer behavior stands as a pivotal nexus, shaping the very fabric of market dynamics. This research embarks on an odyssey to dissect and comprehend the intricate interplay between digital marketing strategies...

economics and business social sciences

• Shanlax International Journals
• DOI: 10.34293/management.v11is1-mar.8055

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Artículo 2025 Acceso abierto Revisado por pares 3 citas

Mapping the Evolution of Digital Marketing Research Using Natural Language Processing

Chetan Sharma · Pranabananda Rath · Rajender Kumar · Shamneesh Sharma · y 1 más

Digital marketing has become a game-changer by combining cutting-edge technologies, insights into how customers behave, and applicability across industries to change how businesses plan and how they interact with customers. Digital marketing is a key part of being competitive, sustainable, and innovative in a world whe...

• MDPI AG
• English
• DOI: 10.3390/info16110942

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Artículo 2022 Acceso abierto Revisado por pares 12 citas

Mapping Top Strategic E-commerce Technologies in the Digital Marketing Literature

Rim Jallouli · Safa Kaabi

The increasing use of e-commerce technologies has been studied in several fields and from different perspectives: technological, economic, organizational and social: hence, the need for a literature review that provides a map of top strategic e-commerce technologies from a managerial perspective and, more specifically,...

• Telecommunications Association Inc.
• DOI: 10.18080/jtde.v10n3.554

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Artículo 2025 Revisado por pares

Marketing Mix Strategy (7P) in Increasing Sales Volume (Study on R&C Digital Printing Surabaya)

Ratna Adisty Firnanda Firnanda · Lia Nirawati

The increasing competition in the digital printing industry demands businesses to implement effective marketing strategies to enhance their sales volume. This research examines the role of the marketing mix (7P) strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—in increasing the sales vo...

economics and business social sciences

• CV. Lavish Opulent Education
• DOI: 10.65688/ijseb.v1i3.41

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