Buscador de Tesis y publicaciones académicas

Estrategias de marketing digital internacional y su impacto en la experiencia del cliente: una revisión sistemática de la literatura (Prisma, 2020)

Juan Luis García Yáñez · Moisés Rubén Zamora Ramos · Ruth Ortíz Zarco

El artículo aborda las estrategias internacionales de marketing digital y su impacto en la experiencia del cliente. Destaca la importancia de adaptarse a los cambios digitales y cómo la pandemia de COVID-19 aceleró esta tendencia. Se realizó una revisión sistemática de la literatura y se encontraron hallazgos significa...

Labor market research in the field of digital marketing

L.D. Harmider · L.A. Honchar

The article focuses on the study of human resources in the field of digital marketing in the world and in Ukraine. The global economic crisis has affected almost all areas of business. Business representatives are forced to optimize the costs of enterprises, minimize non-production costs, look for creative, non-traditi...

Benchmarking de ferramentas de marketing digital em instituições de ensino superior

Silva, André Menezes Ramos Coelho da

O Marketing Digital é uma realidade no mercado atual e utilizar as ferramentas digitais adequadas aos objetivos propostos é o grande diferencial para a Instituição se destacar perante a concorrência mundial. O presente estudo apresenta como propósito de pesquisa identificar a utilização de ferramentas de Marketing Digi...

From Likes to Profit: The Impact of Digital Marketing on the Economic Growth of the MSME Sector

Wulandari Wulandari

This study explores the impact of digital marketing on the economic growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. With the increasing prevalence of digital platforms, MSMEs have begun to utilize social media, e-commerce, and online advertising to reach wider audiences, enhance brand visibility, a...

Digital Marketing, Digital Payment, and Food SME Performance: The Mediating Role of Competitive Advantage

Wicaksana, Indrajit · Primadhita, Yuridistya · Fauziah, Syifa

This study presents an analysis of the influence of digital marketing and digital payment on competitive advantage and food SME performance, as well as examines the mediating role of competitive advantage on food SME performance. The study involved 60 food SME actors in East Bogor selected using a purposive sampling te...

Digital Marketing and Semiotics

Nilesh Anute · Jayashree Patole · Priyanka Pawar · Prashant Kalshetti · y 2 más

In the fast-evolving world of digital marketing, businesses, brands, and organizations are constantly searching for ways to engage consumers, shape perceptions, and create meaningful interactions in the vast expanse of the online environment. The rise of digital technologies and the increasing prominence of social medi...

O impacto do Marketing Digital no comportamento dos consumidores digitais

Gonçalves, Márcia Daniela Ferreira

Na atualidade, vivemos num mundo digital onde a Internet veio alterar a forma como vivemos, comunicamos e realizamos as tarefas do dia-a-dia. A nível organizacional não é diferente. O surgimento do Marketing Digital veio trazer novas ferramentas que permitem às organizações uma maior interação com o consumidor, estabel...

Desarrollo de una propuesta de valor diferenciada para una agencia de marketing digital especializada en el sector de remodelación de viviendas VIS : análisis estratégico y capacidades de marketing digital

Rodríguez Cardozo, Nicolas

Digital Marketing Research trends: A bibliometric analysis from 2019 to 2024

Wenting Chu

Cassava Processing and Digital Marketing Training in Kepanjenlor Village, Blitar City

Budi Prabowo · Nabila Adelia

The rapid development of changing has resulted in increasing the growth and use of the internet on a global scale. Digital marketing is a marketing medium that currently in great demand by the public to support various activities. Several MSMEs in Kepanjenlor Subdistrict, Blitar City are still not utilizing digital mar...