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Across the various sectors of the life sciences industry, companies have used a variety of digital tools to support the marketing of their products and services. Many, however, find themselves struggling with ‘pilotitis’: a persistent condition that prevents them from scaling up their digital marketing efforts by keepi...
In the XXI century, with the popularity of social media, all industries are looking to change their current predicament through effective marketing capabilities, and with the traffic dividend in pursuit, the backdrop all points to digital marketing, which is not only a fast-growing force in the current marketing landsc...
ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Экономика и экономические наукиeconomics and businesssocial sciences
The article examines the issues of the transformation of the university and the development of the levels of the digital university. Special attention is paid to digital marketing as a core component of a digital university. The topicality of this problem consists in the fact that this is about not only the digitalizat...
This study investigates the relationship between digital marketing practices and customer retention in selected hotels in Yenagoa, Bayelsa State, Nigeria. As digital marketing becomes increasingly vital in the hospitality industry, equipping hotel staff with adequate knowledge and skills in digital marketing is essenti...
null Ainil Mardiah · null Sunarni · null Nia Rifanda Putri · null Mohammad Gifari Sono · y 1 más
In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in th...
This case study investigates the Online Promotional Strategies employed by Public Sector Banks operating in Kerala, India. With the proliferation of digital technologies, banks have increasingly turned to digital marketing strategies to enhance customer engagement, expand market reach, and improve overall competitivene...
Oral health remains persistently marginalised within public health systems, despite its strong associations with nutrition, productivity, and overall well-being. Traditional clinic-centric and episodic health promotion approaches have proven insufficient to address behavioural complexity, structural inequities, and sca...
Digital marketing has emerged as a critical driver of business competitiveness in the contemporary global economy, fundamentally transforming how enterprises engage with customers, build brand value, and achieve sustainable growth. This research presents compelling evidence that digital marketing strategies significant...
Technological developments in the current industrial era 4.0 are inevitable, especially in the business sector. The rapid dissemination of information has an impact on the process of the business itself. This is the most important point for business people, starting from the increase in sales volume and profits from us...
Maggot or Black Soldier Fly (Hermetia illucens) is a source of good quality protein. A household business can produce maggots, so developing and increasing production and marketing using digital marketing is necessary. It is believed that improving marketing performance can increase the readiness of producers to increa...
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