Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

Digital Transformation Enablers Examining the Mediating Role of Digital Agility in Marketing Performance

null Hafiz Muhammad Basit · null Nadia Nasir · null Imran Akram

This paper reviews the impact of artificial intelligence, cloud computing, and analytics in digital marketing and specifically discusses the mediating effect of the digital agility. Based on the Dynamic Capabilities Theory, the research paper claims that digital technologies result in value creation because they help c...

economics and business social sciences

• Ali Institute of Research & Skills Developmen...
• DOI: 10.59075/es4vrh09

Leer el documento

Artículo 2023 Revisado por pares

Implementasi Sistem Pemasaran Digital Marketing Pada Salah Satu UMKM “Geprek SS” Yang Ada Di Kelurahan Rungkut Tengah Surabaya

null Nur Habibah Dwi Astuti · null Novi Rahma Wati · null Daisy Marthina Rosyanti · null Sugeng Purwanto

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almos...

economics and business social sciences

• Universitas Muhammadiyah Manado
• DOI: 10.57214/pengabmas.v5i3.324

Ver ficha

Artículo 2022 Revisado por pares 38 citas

‘Even if you don't pay attention to it, you know it's there’: A qualitative exploration of adolescents' experiences with digital food marketing

Gastón Ares · Lucía Antúnez · Carolina de León · Florencia Alcaire · y 3 más

Adolescents are particularly vulnerable to digital food marketing. However, research on adolescents' recall, awareness, and opinions of this type of marketing is still scarce. Accordingly, the present study aimed to conduct an in-depth examination of adolescents' experiences with digital food marketing. A convenience s...

basic medicine Marketing medical and health sciences Food Preferences

• Elsevier BV
• English
• DOI: 10.1016/j.appet.2022.106128

Ver ficha

Artículo 2023 Revisado por pares

Perspectivas e avanços no marketing digital 4.0

Bruno Silva de Oliveira

O objetivo deste estudo é realizar uma revisão bibliográfica sobre as perspectivas e os rápidos avanços tecnológicos no mundo do marketing que afetam o comportamento humano em geral, bem como especificamente no mundo dos negócios que está aplicando tecnologia muito rapidamente para auxiliar o processo produtivo, comerc...

• Uniao Brasileira de Faculdades
• DOI: 10.57077/monumenta.v5i1.142

Ver ficha

Artículo 2022 Acceso abierto Revisado por pares

Pengaruh Digital Marketing dan Kualitas Produk terhadap Keputusan Pembelian (Studi Kasus : UMKM Rokupang Cabang Karawang)

Sukarn Novita Sari · Dika Wirawan

Customer satisfaction currently plays an important role in increasing sales. One of them is utilizing digital marketing technology in the marketing process and increasing interest in purchasing a product. This study discusses the relationship between the influence of digital marketing and product quality on purchasing...

economics and business social sciences

• Institut Ilmu Sosial dan Manajemen STIAMI
• DOI: 10.31334/abiwara.v4i1.3184

Leer el documento

Capítulo de libro 2024 Revisado por pares 2 citas

Innovative Digital Marketing in Business

Albérico Travassos Rosário · Joana Carmo Dias

Innovative digital marketing strategies are essential for businesses to stay competitive and reach their target audience effectively in the digital age. Augmented reality and virtual reality can provide immersive and interactive experiences for customers. Businesses can use these technologies for product demonstrations...

9. Industry and infrastructure economics and business social sciences 12. Responsible consumption

• IGI Global
• DOI: 10.4018/979-8-3693-1231-5.ch001

Ver ficha

Artículo 2024 Revisado por pares 3 citas

Impact of Digital Marketing on Consumer Purchasing Behaviour.

null Priya Pandey · null Muskan Kumari · null Jahangeer Ahmad Ganie

Digital marketing is a new technology that has brought the internet into the social realm by introducing social media platforms such as social network sites, user-review websites, discussion forums, and smartphone applications, which are collectively referred to as online data and via which individuals may access and p...

5. Gender equality economics and business social sciences 12. Responsible consumption

• Chandigarh Philosophers
• DOI: 10.61877/ijmrp.v2i4.127

Ver ficha

Artículo 2024 Acceso abierto Revisado por pares 1 cita

Menuju Smart Village Sinergi E-commerce dan Digital Marketing untuk Kesejahteraan Masyarakat Desa

Agung Baitul Hikmah Agung · Tuti Alawiyah Tuti · Haerul Fatah Haerul · Taufik Wibisono Taufik

The growth of e-commerce has opened up opportunities for UMKM to expand their market and improve the welfare of rural communities. However, many UMKM do not yet understand their potential. This activity aims to help UMKM in Serang Village improve the marketing of their products through e-commerce and digital marketing...

economics and business social sciences

• Universitas Bina Sarana Informatika
• DOI: 10.31294/indocoms.v1i2.3430

Leer el documento

Artículo 2024 Revisado por pares

A Review of the Impact of AIGC on User Behavior in Digital Marketing

Luoyan Xia

As an important means for modern enterprises to promote their products and services, the effect of digital marketing is affected by a variety of factors, and the emergence of AIGC technology brings new possibilities for digital marketing, which not only improves the efficiency of marketing but also brings a more person...

• EWA Publishing
• DOI: 10.54254/2754-1169/105/20241956

Ver ficha

Artículo 2022 Revisado por pares

The Importance of Understanding Applications and Strategies in Marketing MSME Products on Social Media during the Covid 19 Pandemic

Risma Nuraini Munthe

The purpose of this study was to find out how the techniques, elements, processes and activities of MSME actors in using digital marketing to compete during the pandemic. Research on digital marketing strategies for MSME to compete in this pandemic era uses a qualitative method with a descriptive analytical approach. D...

economics and business social sciences 3. Good health

• Everant Journals
• DOI: 10.47191/ijmei/v8i11.01

Ver ficha