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In the ever-evolving landscape of marketing, the integration of physical and digital elements has given rise to a compelling approach known as modern phygital social marketing. Phygital social marketing is a modern approach that integrates physical and digital experiences to engage and interact with consumers. This abs...
The study examined the impact of digital marketing strategies on brand loyalty of the quoted food and beverage companies in Nigeria using brand trust as a moderating variable. The study was prompted by the prevailing competition among food and beverage businesses in Nigeria and the fact that businesses need to leverage...
The aim of this research is to identify marketing communication channels used to develop social media marketing plans and appropriate implementation steps by d'Emmerick Hotel Salatiga, types and forms of content and techniques for reaching hotel customer groups through conventional and digital social media marketing ch...
This study aims to determine marketing strategies through digital marketing in order to increase sales volume (a case study in the eco laundry business at Jl.Danau Panorama, Bengkulu City. by consumers. Prices are set in accordance with the capital issued by the Laundry Eco business. The location where the Eco Laundry...
Shelleka Gupta · Ronnie Dutt · Antra Sharma · Bonia Sharma
Gamification is one of the most popular and exciting digital marketing tools. The use of gaming aspects in sectors other than gaming is called ‘Gamification’. Several well-known companies like Nike, MakeMyTrip, Amazon, Paytm, Zomato, One Plus and Flipkart use this innovative marketing tool to share their informational...
Abstract The current study aims to identify how to use the techniques used in digital entrepreneurial marketing strategies to contribute to achieving sustainable development. The sustainable development goals are among the most important global societal goals that most countries in the world seek to, and which must be...
This study attempts to investigate the connection between business management, digital marketing, online shopping, and business sustainability. It investigates the role that efficient business management techniques, online shopping, and digital marketing tactics play in ensuring the long-term viability of businesses. T...
Putri Agustina · Muhammad Yafiz · Muhammad Irwan Padli Nasution
This research is focused on how digital marketing affects dodol sales performance. The concept of digital marketing includes indicators such as Accessibility, Interactivity, Entertainment, Credibility, Interest, and Informative. Sales performance evaluation consists of indicators such as Sales Growth, Profit Growth, Sa...
MSMEs are the backbone of Indonesia's economy, contributing more than 60% to the national economy. However, MSME players often face marketing challenges due to a lack of understanding of digital marketing and technology. Meanwhile, technological advancements should make marketing easier and more flexible. To address th...
There have been relevant analyses on the narrative language, product content features, and consumer-oriented marketing strategies of the game Love and Deepspace, but there are still shortcomings in the specific analysis of its online digital marketing strategies. This article analyzes the role of the digital marketing...
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