Buscador de Tesis y publicaciones académicas

LA COMUNICACIÓN EN LAS REDES SOCIALES Y EL MARKETING DIGITAL

Marroche Graña, Lucia

Este trabajo de fin de grado se centra en la comunicación en las redes sociales y el marketing digital. En él se analiza la importancia del marketing digital en la comunicación, se exploran las principales plataformas de redes sociales, además se estudian algunas estrategias de marketing digital. Además, se examina la...

The Effect of Product Innovation and Financial Literacy on MSME Performance with Digital Marketing as a Mediating Variable

Dompak Pasaribu · Septony Benyamin Siahaan · Debora Tambunan · Arison Nainggolan · y 1 más

Digital marketing is something that can improve the performance of MSMEs. This study aims to identify direct and indirect influences on product innovation and financial literacy on MSME performance through digital marketing as a mediating variable. The approach in this study is to use a research approach that is descri...

The Synergy Of Data Science And Digital Marketing: Strategic Applications, Challenges, And Future Directions

Dr. N. Amudha · Dr. P. V. Rajeswari

In the contemporary digital era, the convergence of Data Science and Digital Marketing has fundamentally transformed how organizations compete, operate, and engage with customers. Data Science enables the extraction of actionable intelligence from large, complex datasets, while Digital Marketing leverages these insight...

Comercio electrónico y marketing digital en empresas de moda en Lima Metropolitana, Perú

Patricia Lucila Alegre-Osores

Actualmente, la tendencia de compras en línea no es ajena al rubro de la moda y requiere de estrategias efectivas para llegar al público deseado. La investigación tuvo como objetivo determinar la relación entre comercio electrónico y marketing digital de las empresas de moda en Lima Metropolitana, Perú; para ello, la m...

ANALYSIS THE INFLUENCE OF DIGITAL MARKETING AND SALES PROMOTION ON CUSTOMER PURCHASE INTENTION FOR SKINTIFIC PRODUCTS AT TIKTOK SHOP

Kartini Alineke Sabanari · Gunawan, Emilia M.

This study aims to analyse the effect of digital marketing and sales promotion on customer purchase intention for Skintific products at TikTok Shop, an Indonesian skincare brand currently popular on TikTok. The independent variables in this study are Digital Marketing and Sales Promotion, while the dependent variable a...

The effects of digital marketing strategies on customer satisfaction and purchase intention, and the mediating role of perceived value and brand awareness in the aviation industry

Faal, Haddy

In the dynamically evolving landscape of the aviation industry, digital marketing strategies has become increasingly important. This study examines the interplay between digital marketing strategies, customer satisfaction, and purchase intention with a special focus on the mediating role of brand awareness and perceive...

Retracted: A Conceptual Analysis of Machine Learning Towards Digital Marketing Transformation

Alpana Sharma · Sabbineni Poojitha · Archana Saxena · Mahesh Manohar Bhanushali · y 1 más

Digital Marketing Strategies for Value Co-Creation

Wilson Ozuem · Michelle Willis

Applying Artificial Intelligence to the Digital Marketing: Opportunities and Challenges for the Marketer

Aelita Mani

The present work aims to explore the role and factors that influence the interaction between marketing and artificial intelligence, the developing role of the marketer in the digital age, and the effects of artificial intelligence on the marketing process. Through a comprehensive marketing analysis, the research highli...

Simulation of Tourism Supply Chain Planning with Digital Marketing Demand Forecasts

Dimitrios P. Reklitis · Nikolaos T. Giannakopoulos · Marina C. Terzi · Damianos P. Sakas · y 1 más

Tourism supply chains have become increasingly vulnerable to demand volatility amid disruption and recovery, creating a need for forecasting inputs that are both timely and operationally meaningful. This study examines whether digital marketing demand indicators can serve as empirically grounded inputs for planning-ori...