Buscador de Tesis y publicaciones académicas

Digital marketing support for tape products in Banjarsari Village, Malang Regency

Anas Tain · Istis Baroh · Livia Windiana

The community service activity aims to provide training and marketing assistance for tape craftsmen in Banjarsari Village, Ngajum District, Malang Regency. The stages of the activity are through preparation, training and assistance, as well as monitoring and evaluation. Training is provided with product marketing mater...

Penilaian Konsumen Terhadap Digital Marketing dan Brand Awareness Produk Neelam di Koperasi Inovac.

Daffa Ikram · Irfan Zikri · Indra Indra

Penggunaan digital marketing merupakan salah satu cara untuk memperkenalkan suatu brand kepada konsumen melalui iklan dengan memanfaatkan media sosial seperti instagram, tiktok, facebook dan media sosial lainnya. Inovac telah menggunakan digital marketing, namun masih ada tantangan dalam mencapai kondisi ideal untuk me...

Optimizing Digital Marketing Efforts Through Neuromarketing: Systematic Review

Haura Kemora · Popy Pasaribu · Asti Marlina · Erry Nugroho Himawan

Neuromarketing, as a neuroscientific approach to understanding human behavior and decision-making in marketing, holds significant promise for optimizing digital marketing strategies. This systematic review addresses the gap in research regarding the impact of neuromarketing on digital platforms like social media, websi...

The importance of digital marketing and fintech based on payment gateway to improve MSMEs performance and sustainability

Vivian Evan Seta · Ratna Purnama Sari · Lulu Amalia Nusron

This study aims to examine whether digital marketing, payment gateway-based fintech, and financial attitudes affect business performance and business sustainability. Data were obtained by distributing 146 questionnaires directly (offline) and via Google Forms (online) to MSMEs in the Special Region of Yogyakarta. The r...

MENGEKSPLORASI KECERDASAN BUATAN PADA MANAJEMEN PEMASARAN DIGITAL ERA 5.0 DI DUNIA UMKM

Yeni Yeni · Mohammad Kurniawan Darmaputera · Siti Komariah Hildayanti

Era 5.0 is characterized by deeper integration between technology and human life, where Artificial Intelligence (AI) plays a key role in various sectors, including digital marketing. This study aims to explore how AI in the MSME world of Palembang city is applied in digital marketing, as well as its impact on marketing...

The digital marketing: The technological response to Nayarit's tourism challenges

Armando Ramírez-Jiménez

This study highlights the importance of digital marketing in the revitalization of tourism in Nayarit. Digital marketing is essential to maintain competitiveness in a constantly evolving market and to adapt to the changing demands of modern tourism. The adoption of digital marketing strategies, widely used by major tou...

Methodological Recommendations for Assessing the Effectiveness of Digital Marketing Based on the Principles of the Experience Economy

Tataryntseva, Yuliia

The article presents methodological recommendations for assessing digital marketing effectiveness based on the experience economy. It addresses the growing importance of users' emotional responses to digital marketing. The proposed methodology uses an integral impression assessment indicator formed through expert analy...

Pembinaan Optimalisasi Peran Perempuan Desa dalam Literasi Inovasi Digital Marketing Guna Menjaga Keberlangsungan Usaha di Desa Kelungkung

null Zulkieflimansyah Zulkieflimansyah · null Hasrul Sani · null Lesnawati Lesnawati

The main purpose of this community empowerment activity is to provide guidance on optimising the role of village women in digital marketing innovation literacy to maintain business sustainability in Kelungkung Village. The methods used in this community service activity are tutorial methods, mentoring methods, discussi...

Innovative Trends Shaping Food Marketing and Consumption

Wan Suryani · Warsani Purnama Sari · Stepany Melani Br Ginting

In the digital era, culinary marketing has experienced significant transformations driven by technological advancements and shifting consumer behaviors. This chapter, titled “Culinary Marketing in the Digital Era: Current Trends and Innovations,” explores the latest trends and innovations reshaping the food and beverag...

Tourism destinations' digital marketing: Current trends and issues

Helena Surya · Rano Kartono Rahim · Mohammad Hamsal · Asnan Furinto