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Effectiveness of Using Social Media as Digital Marketing Media for UMKM Deandra Batik Lampung

Queen Catherine Fajri · Dini Safitri · Winda Kartika · Valdi Mughni Budiman

The development of digital technology encourages MSMEs to optimize social media as an effective and efficient marketing tool. This study aims to analyze the effectiveness of utilizing social media, especially Whatsapp Business , Instagram and TikTok, as digital marketing media for MSME Deandra Batik Lampung. The method...

FACING SECURITY CHALLENGES IN DIGITAL MARKETING AND HOW TO OVERCOME THEM

Hil da · Girang Permata Gusti

Digital marketing has become a critical component of modern business strategy, but it has also raised new challenges regarding cybersecurity. This research aims to investigate security challenges in digital marketing and the efforts made to overcome them. The research method used is a quantitative descriptive approach...

Tourism Digital Marketing Tools and Views on Future Trends: A Systematic Review of Literature

Chamboko-Mpotaringa, Mavis · Tichaawa, Tembi M.

Owing to the unprecedented advancements in digital technologies adopted for use in marketing tourism, their use in tourism is expected only to gain momentum. The purpose of this paper is to systematically review literature published in tourism-related journals on digital marketing tools in tourism from 2016-2020, and t...

The Significance of Digital Marketing and Its Impact on the Pharmaceutical Market: Review

North American Academic Research

The pharmaceutical industry is undergoing significant changes in digital marketing, utilizing tools like social media, email campaigns, and e-commerce to engage customers more effectively and reach wider audiences. This study examines how digital marketing influences people's decisions, which strategies are most effect...

LEVERAGING DIGITAL MARKETING, INFLUENCER MARKETING, DISCOUNTS AND CUSTOMER EXPERIENCES FOR SLICED BEEF USA SALES IN SHERLINDO FOOD

Rimayang Anggun L. P. Ramli · Suwitho Suwitho · Ayu Pratiwi · Rudi Yanto Batara Silalahi

This study aims to determine the influence of Digital Marketing, Influencer Marketing, Discount Product, Customer Experience on Purchase Decisions. This study uses a sample of 98 respondents, the data processing collected is carried out by disseminating questionnaires through barcodes. From the results of this test, th...

Digital Marketing Strategy And Social Media For Culinary Business

Achmad Zulfikar Siregar · Fajar Maulana

Social media users are currently an opportunity for Micro, Small and Medium Enterprises (MSMEs) to market their products, which is known as the previous digital marketing strategy, replacing traditional marketing strategies. The new digital marketing strategy was applied to the Pala Nusantara Small and Medium Enterpris...

Meme Marketing: Leveraging Internet Culture's Influence for Digital Marketing towards customer retention

Autoría no especificada

Digital Marketing

Autoría no especificada

Pendampingan Pemanfaatan Digital Marketing Berbasis Media Sosial Untuk Mempertahankan Stabilitas Penjualan Pada UMKM

Fitrianingsih Fitrianingsih · Eka Mayastika Sinaga · Sarwoto Sarwoto · Benhart Nainggolan · y 2 más

Digital transformation has encouraged micro, small, and medium enterprises to adapt technology-based marketing strategies to maintain business competitiveness. This community service activity aims to improve the digital competence of MSMEs through mentoring the use of social media as a marketing tool to maintain sales...

AN EXAMINATION OF DIGITAL MARKETING IN THE OTC PHARMACEUTICAL SECTOR

Devansh Mishra · Tasneem Arpha · Saurabh Mishra*

The digital landscape has revolutionized the marketing of Over-the-Counter (OTC) pharmaceutical products, shifting focus towards online channels to engage a wider consumer base through cost-effective and innovative strategies. This abstract explores the pivotal role of digital marketing in the OTC drug market, examinin...