Buscador de Tesis y publicaciones académicas

Consumer Attitude Towards Digital Marketing Platforms

T. Praveen Kumar · C. Praveen · S. Ajay Kumar

Digital marketing has emerged as a transformative force in the modern business environment, reshaping the way organizations connect with consumers. Unlike traditional marketing methods, digital marketing leverages online platforms such as social media, search engines, email, and websites to reach targeted audiences in...

Meme Marketing: Leveraging Internet Culture's Influence for Digital Marketing towards customer retention

Autoría no especificada

Digital Marketing

Autoría no especificada

Digital Marketing and Artificial Intelligence: Towards a Better Understanding of the Two Strategies

Yassine Elkhatibi · Redouane Benabdelouhed

This article explores the integration of artificial intelligence (AI) in marketing, highlighting the intersection between digital marketing and AI. The main objective of this research is to analyze the challenges and opportunities associated with this convergence, as well as to propose implementation strategies for com...

Digital Marketing Online Course In Phagwara

preeti, The

The Digital Preeti offers online digital marketing courses and services, including SEO, social media, PPC, and web development, helping individuals and businesses grow with practical, result-oriented strategies.

THE IMPACT OF DIGITAL MARKETING AND INFLUENCERS ON CONSUMER PURCHASE DECISIONS IN CAUCAIA/CE

Paz, Kaylani Soares · Soares, João Luis Josino · Lima, Alan Diniz · Lima, Antonia Cleidiane Rocha · y 1 más

The advancement of digital technologies and the popularization of social networks have transformed marketing strategies and consumer behavior, especially in the context of local businesses. In this scenario, the role of digital influencers stands out as agents capable of impacting purchasing decisions and competitivene...

Sustainability and Digital Marketing in Uplifting Micro, Small and Medium Enterprises Product Branding: An Investigative Study

null Grace Yulianti · null Eri Kusnanto · null Mia Christy Patricia · null Seger Santoso

This study investigates the role of sustainability and digital marketing in enhancing the branding of Micro, Small, and Medium Enterprises (MSMEs). The aim is to explore how these factors contribute to the branding strategies of MSMEs, particularly in the context of emerging markets. Employing a qualitative approach, t...

Strategi Digital Marketing Melalui Tiktok pada Ezan Garage

Aris Ariyanto · Ali Alfaris · Andhito Okta Pratama · Muhammad Alfatih Habibi · y 1 más

The development of digital marketing has encouraged business actors to utilize social media as a strategic tool to enhance sales performance. This study aims to analyze the planning of a digital marketing strategy through the TikTok platform in increasing used motorcycle sales at Ezan Garage. A qualitative research met...

Pemberdayaan Masyarakat Melalui Budidaya Jamur Tiram Berbasis Digital Marketing di Desa Imbanagara

null Angga Nugraha · null Ergun Alfauzi · null Muhamad Yuda Noor Akbari · null Ii Sujai · y 1 más

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Suka...

Strengthening palm sugar product competitiveness through digital marketing

Fajar Sofyantoro · Muhammad Baihaqi · Azmatun Fildzah · Krisdiyanto Krisdiyanto · y 1 más

Palm sugar, derived from coconuts, holds longstanding cultural significance in Indonesian society, offering substantial economic value. The hamlet of Nganti in Yogyakarta thrives on coconut farming and palm sugar production. Despite its potential, the palm sugar industry grapples with challenges such as limited market...