Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

The Role of Product Innovation and Digital Marketing Strategy in Building Competitive Differentiation through Brand Image: A Study on Uniqlo Indonesia

Farah Khofifah Ilham · Nurafni Rubiyanti · Arry Widodo

The intense competition in the fashion industry has compelled Uniqlo Indonesia to continuously innovate its products and adopt digital marketing strategies in order to strengthen its brand image and achieve competitive differentiation. This conceptual paper examines the role of product innovation and digital marketing...

economics and business social sciences

• PT Formosa Cendekia Global
• DOI: 10.55927/fjmr.v4i12.619

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Artículo 2022 Revisado por pares 1 cita

Analisis Penggunaan Digital Marketing Sebagai Upaya Pemulihan Pariwisata Di Era New Normal (Studi Kasus Pada Taman Kyai Langgeng Magelang)

Astin Arofah · Andhatu Achsa

Digital marketing di era saat ini menjadi sangat penting terutama dalam memasarkan suatu produk kususnya pariwisata. Penelitisn ini bertujuan untuk menganalisis bagaimana penerapan digital marketing yang dilakukan oleh Taman Kyai Langgeng dan untuk mendeskripsikan digital marketing yang diterapkan dapat menarik minat w...

economics and business social sciences

• Economic Faculty, Gorontalo State University
• DOI: 10.37479/jimb.v5i1.14230

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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Implementasi Digital Marketing Pada Usaha Keripik Singkong Mbah Suparni Desa Panca Bakti - Tegineneng

Ramadhaniyah, Rieka · Meiliana, Reva · Siregar, Nolita Yeni · Mustika, Dian · y 1 más

Usaha mandiri mbah suparmi membuat keripik berlokasi didesa Panca Bakti, Tegineneng. Kegiatan promosi dan penjualan melalui online merupakan salah satu kegiatan untuk meningkatan pendapatan. Strategi pemasaran melalui social media. Usaha mandiri mbah suparmi dianjurkan menggunakan Facebook dan Instagram untuk mendukung...

media and communications Pemasaran digital Media sosial social sciences

• Universitas Serang Raya
• DOI: 10.30656/ps2pm.v5i2.7671

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Strategies for Restaurants and Tourism Development in the Braj Region of Uttar Pradesh, India

Sharma, Vikas · Bose, Dr. Indraneel · Srivastava, Dr. Ankit · Jain, Garima

This research explored digital marketing strategies for restaurants in the Braj region of Uttar Pradesh, India, using a mixed-methods approach over six months. It involved a representative sample of 25 restaurants selected through stratified random sampling to ensure diversity. Quantitative data were collected via stru...

Digital Humanities Uttar Pradesh Food Studies Restaurants

• Grand Valley State University Libraries - DIG...
• United States
• English
• DOI: 10.9707/2328-0824.1445

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Libro 2022 Revisado por pares 9 citas

Marketing

Paul Baines · Sara Rosengren · Paolo Antonetti

Marketing answers questions such as: How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? The tex...

economics and business social sciences 12. Responsible consumption

• Oxford University Press (OUP)
• English
• DOI: 10.1093/hebz/9780192893468.001.0001

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Artículo 2022 Revisado por pares

MODELO EFECTIVO DE MARKETING APLICADO AL NEGOCIO TURÍSTICO POST COVID 19 EN ECUADOR

Mario Enrique Haro Salazar · Ricardo Consuegra Bosquez

El presente estudio tiene como propósito evidenciar el papel de las ventajas competitivas y el marketing digital en el marketing efectivo en el negocio turístico en Ecuador. También se analizó el papel moderador del precio que determina estrategias de marketing efectivas. Las tecnologías digitales permiten a las empres...

economics and business social sciences

• South Florida Publishing LLC
• Spanish
• DOI: 10.51896/oel/kyyc9301

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Artículo 2023 Revisado por pares

Penguatan Koperasi Alumni Brawijaya Dalam Pengembangan UMKM Corner Pasar Kasin Kota Malang

Dian Ferriswara · Fedianty Augustinah · Anik Vega Vitianingsih · Veronika Nugraheni Sri Lestari · y 1 más

The problems faced by the UMKM Corner of the Kasin Market in Tanjungrejo Village, Sukun District, Malang City are: (1) Making marketing plans (digital marketing) for UMKM Kota Malang products that are members of the UMKM Corner Pasar Kasin (2) Completing digital marketing by creating an account marketplace. (3) Financi...

economics and business social sciences

• LPPM STMIK Royal
• DOI: 10.33330/jurdimas.v6i2.1883

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Tesis de maestría 2025

Plan de Marketing Digital para La Armería El Cazador

Jiménez Callejo, Mario

Jiménez Callejo, Mario; director de proyecto: Martín Herrero, José Manuel

• Spain
• Spanish; Castilian

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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing Research Report on Haba (Ningbo) International Trading Co., Ltd.

Wenjie Liu

This study focuses on Haba (Ningbo) International Trading Co., Ltd., a cross-border e-commerce subsidiary of a Dutch group. It analyzes the company’s digital marketing macro and micro environment, STP strategy, and 4Ps marketing mix. The findings show the company has a sound marketing system and clear positioning but f...

economics and business social sciences

• Erytis Publishing Limited
• DOI: 10.63313/ebm.9184

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Artículo 2024 Acceso abierto Revisado por pares

BAGAIMANA KEUNGGULAN BERSAING PELAKU USAHA KULINER YANG DIMEDIASI OLEH DIGITAL MARKETING

Nur Fadiah · Mustari Mustari · Rahmatullah Rahmatullah · Nurdiana Nurdiana · y 1 más

This research aims to provide insight and knowledge regarding the influence of product quality and innovation on the competitive advantage of culinary business actors in the PTB Maros Regency area by using digital marketing as a moderating factor. This strategy uses descriptive methods combined with quantitative resear...

economics and business social sciences

• LPPM Universitas Khairun
• DOI: 10.33387/humano.v15i1.8150

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