Buscador de Tesis y publicaciones académicas

Unveiling the Synergy: How Entrepreneurial Marketing and Product Quality Drive Purchase Decisions through the Lens of Digital Marketing

Mariana Purnamasari · Aditiya Hermawan · null Junaedi

This study delves into the complex interactions between entrepreneurial marketing, product quality, and digital marketing within Indonesia's dynamic digital marketplace, aiming to decipher their combined impact on purchase decisions. Employing a quantitative causal approach alongside Structural Equation Modeling (SEM)...

Gearing up for Marketing 5.0 in the Digital Economy: Moving from Traditional to Digital

Prasad A. Kajale · Shripad Joshi

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. There are several benefits of digital marketing such as – helps to reach a wider audience, it is cost effective, it can outdo the competition and it is measurable. A well-articulated digital marketing campaign involves...

Adapting digital marketing to artificial intelligence

Mshvidobadze T. I · Osadze L. T · Sosanidze M. O

Methods. In recent years, marketing has reached a point of evolution where adapting to digital trends is essential. In many situations, the platforms used for online promotion include algorithms to identify the best combinations. Specific research methods were used: analysis and synthesis - when identifying new trends...

Digital Transformation: From Tactics to Strategy - Redesigning Marketing Planning in a Digital Era

Dr Mohammed Salleh

Digital transformation has critically altered how organisations create value, engage with customers, and compete in dynamic markets. Despite widespread adoption of digital technologies, many organisations continue to treat digital tools as tactical marketing tools rather than integrating them into strategic marketing p...

A study on the effectiveness of digital marketing

Avinash Raj Kumar

In this digital era, marketers are confronted with new problems and possibilities. The use of online media by advertisers to push goods or services into the market is referred to as digital marketing. Digital marketing's primary goal is to attract consumers and enable them to engage with the business through digital me...

Understanding Various Digital Marketing Strategies and Its Implications

Autoría no especificada

Digital marketing is about recognizing products Is an electronic communication method used by marketers and services toward the market. Digital marketing is broad-based and involves business strategies that promote emerging technology that raises costs and promotes industry internationally in a highly competitive envir...

Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Konsumen di Platform E-Commerce

null Andi Maghfirah Juniar · null Masriani · null Al Muzakkir · null Hikmah Umar

The development of digital technology has brought major changes in the business world, especially in marketing activities. Digital marketing is a marketing strategy that uses digital technology and online platforms to promote products or services to consumers. This study was conducted to examine the various influences...

Analyzing the Effectiveness of Digital Marketing Tools for Marketing Luxury Apartments

null A.G.R. Sanduapama · Lakshi Karunarathne

The study aims to analyze the effectiveness of digital marketing tools focusing on social media and website marketing, in promoting luxury apartments. The study collected data from real estate developers and marketers involved in the sale of luxury apartments, and the sample size was 95 respondents. A structured questi...

MAPPING THE INTELLECTUAL AND CONCEPTUAL STRUCTURE OF DIGITAL MARKETING RESEARCH IN GLOBAL OUTREACH”: A BIBLIOMETRIC REVIEW

Neelima Chaudhary · J.K. Tandon

Digital marketing involves promoting products or services through digital technologies, primarily on the Internet, but also encompasses mobile phones, display advertising, and other digital channels. The evolution of digital marketing since the 1990s and 2000s has transformed how brands and businesses utilize technolog...

Internal Marketing Supported by Digital Marketing

José Duarte Santos · Bruno Sousa · Paulo Botelho Pires