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92.100 resultados para «marketing digital»

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Artículo 2022 Acceso abierto Revisado por pares

Pendampingan Pembentukan Tim Pemasaran Digital UMKM Desa Cibogo

Sony Hartono · Riani Budiarsih · Roby Syaiful Ubed

Until 2022, most of the SMEs in Cibogo Village have not used digital marketing in marketing their products. This condition causes Cibogo MSME products to only rely on market share around Cibogo Village. This is ironic considering that Cibogo Village is located near large urban-scale housing estates, namely BSD, Gading...

economics and business social sciences 11. Sustainability
  • Assosiasi Dosen Akuntansi Indonesia
  • DOI: 10.54951/comsep.v3i3.335
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Characterization of digital marketing and its key tools in the tourism sector

Susgein Julissa Miranda Cansing · Josel Adonis Badillo Muñoz · Lady Lisbeth Bone Morrillo · Jenrry Fredy Chavez-Arizala

Introduction: Tourism is the grouping of activities carried out by individuals during their travels and is recognized as one of the economic engines with the greatest potential in the world. Digital marketing has emerged driven by new technologies, the evolution of social media, globalization, increased consumer educat...

economics and business social sciences
  • South American Publishing
  • DOI: 10.56294/digi2025241
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Tesis (sin nivel) 2024 Acceso abierto

FACTORS AFFECTING DIGITAL MARKETING PRACTICES: EVIDENCE FROM ADDIS ABABA

AMANUEL AMARE

Abstracts Digital marketing is currently the most popular type of marketing. Using technology to support marketing efforts improves customer understanding by meeting their demands. This is known as digital marketing. In Addis Ababa and throughout Ethiopia, digital marketing is still in its infancy. The goal of this ess...

  • Ethiopia
  • DOI: 10.20372/nadre:9720
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Artículo 2025 Acceso abierto

Impact of Digital Marketing on Consumer Preferences for Branded Textile Products in Kerala

R., Rakhi · Bennet, Lissy

This study investigates the influence of digital marketing on consumer preferences for branded textile products in Kerala, leveraging data from 385 respondents. The research focuses on four key areas: marketing channel effectiveness, the role of brand awareness, the impact of digital marketing spends, and the mediating...

economics and business social sciences
  • IJARSAI International Journal of Advanced Res...
  • English
  • DOI: 10.5281/zenodo.16206366
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Artículo 2024 Acceso abierto Revisado por pares 3 citas

Digital Marketing Strategy for MSMEs to Increase Competitiveness of Local Products

Achmad Hisyam · null Hadiah Fitriyah

General background in the current digital era, small and medium enterprises (MSMEs) are a vital component of local economic development, particularly in rural areas. Specific background MSMEs producing local products such as bags and suitcases are prominent in certain regions, but face significant marketing challenges....

economics and business social sciences
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/ijccd.v16i1.1148
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Artículo 2023 Acceso abierto Revisado por pares

Strategi Digital Marketing Livin’ By Mandiri dalam Meningkatkan Nasabah (Bank Mandiri Yogyakarta)

Imas Rizki Amalia Kinanthi · Uswatun Chasanah

Bank Mandiri Yogyakarta faces challenges in expanding its customer base and increasing the loyalty of existing customers. Therefore, Bank Mandiri Yogyakarta decided to use a digital marketing strategy to reach more customers and strengthen relationships with existing customers. to provide an understanding of the Livin'...

economics and business social sciences
  • Ridwan Institute
  • DOI: 10.46799/syntax-idea.v5i11.2706
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Artículo 2023 Revisado por pares

PELATIHAN DIGITAL MARKETING PRODUK EKONOMI KREATIF DI KOTA MEDAN, SUMATERA UTARA

Sitorus, Nova Bernedeta · Dalimunthe, Femmy Indriany · Rosari, Dina

Pelaku ekonomi kreatif di Sumatera Utara menghadapi permasalahan serius terkait keterbatasan pengetahuan tentang digital marketing. Ini menciptakan kesenjangan pengetahuan yang menghambat pertumbuhan bisnis mereka di era digital yang pesat. Terbatasnya akses pelatihan digital marketing menjadi tantangan tambahan. Tujua...

economics and business social sciences Digital Marketing, Ekonomi Kreatif, Sumatera Utara
  • Universitas Pahlawan Tuanku Tambusai
  • English
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

Impact of Digital Marketing on Customer Buying Behavior (Residential Real Estate)

Malloju Madhuyella · Dr Daniel

Abstract: The study is to examine the impact of digital marketing on the customer buying behavior and to find out the customers are sensible of digital marketing and the digital channel’s impact on their purchase decision. The study is carried out through checks from 148 respondents and Responses from the client. The r...

economics and business social sciences
  • International Journal for Research in Applied...
  • DOI: 10.22214/ijraset.2022.47038
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Artículo 2025 Acceso abierto

DIGITAL MARKETING: STRATEGIES, EFFECTIVENESS, AND CONTEMPORARY PRACTICES

Toxtayev Shuhrat

Digital marketing has emerged as the cornerstone of modern business strategy, fundamentally transforming how organizations engage with consumers and achieve their commercial objectives. In an era where 4.6 billion people worldwide use email and 218 billion mobile applications were downloaded in 2024, the digital landsc...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.17688633
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Other 2022

Retaining Marketing Professionals in Foreign MNC Subsidiaries:The Role of Learning Opportunities

Sofka, Wolfgang · Kaiser, Ulrich · Grimpe, Christoph

Skilled marketing professionals are of strategic importance for foreign MNC subsidiaries because they understand the particularities of local customers and can balance them with the MNC's global marketing strategies. However, the factors keeping them from leaving for other career opportunities are hardly understood. We...

economics and business social sciences
  • Academy of Management
  • Denmark
  • English
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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