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Sony Hartono · Riani Budiarsih · Roby Syaiful Ubed
Until 2022, most of the SMEs in Cibogo Village have not used digital marketing in marketing their products. This condition causes Cibogo MSME products to only rely on market share around Cibogo Village. This is ironic considering that Cibogo Village is located near large urban-scale housing estates, namely BSD, Gading...
economics and businesssocial sciences11. Sustainability
Susgein Julissa Miranda Cansing · Josel Adonis Badillo Muñoz · Lady Lisbeth Bone Morrillo · Jenrry Fredy Chavez-Arizala
Introduction: Tourism is the grouping of activities carried out by individuals during their travels and is recognized as one of the economic engines with the greatest potential in the world. Digital marketing has emerged driven by new technologies, the evolution of social media, globalization, increased consumer educat...
Abstracts Digital marketing is currently the most popular type of marketing. Using technology to support marketing efforts improves customer understanding by meeting their demands. This is known as digital marketing. In Addis Ababa and throughout Ethiopia, digital marketing is still in its infancy. The goal of this ess...
This study investigates the influence of digital marketing on consumer preferences for branded textile products in Kerala, leveraging data from 385 respondents. The research focuses on four key areas: marketing channel effectiveness, the role of brand awareness, the impact of digital marketing spends, and the mediating...
General background in the current digital era, small and medium enterprises (MSMEs) are a vital component of local economic development, particularly in rural areas. Specific background MSMEs producing local products such as bags and suitcases are prominent in certain regions, but face significant marketing challenges....
Bank Mandiri Yogyakarta faces challenges in expanding its customer base and increasing the loyalty of existing customers. Therefore, Bank Mandiri Yogyakarta decided to use a digital marketing strategy to reach more customers and strengthen relationships with existing customers. to provide an understanding of the Livin'...
Sitorus, Nova Bernedeta · Dalimunthe, Femmy Indriany · Rosari, Dina
Pelaku ekonomi kreatif di Sumatera Utara menghadapi permasalahan serius terkait keterbatasan pengetahuan tentang digital marketing. Ini menciptakan kesenjangan pengetahuan yang menghambat pertumbuhan bisnis mereka di era digital yang pesat. Terbatasnya akses pelatihan digital marketing menjadi tantangan tambahan. Tujua...
economics and businesssocial sciencesDigital Marketing, Ekonomi Kreatif, Sumatera Utara
Abstract: The study is to examine the impact of digital marketing on the customer buying behavior and to find out the customers are sensible of digital marketing and the digital channel’s impact on their purchase decision. The study is carried out through checks from 148 respondents and Responses from the client. The r...
Digital marketing has emerged as the cornerstone of modern business strategy, fundamentally transforming how organizations engage with consumers and achieve their commercial objectives. In an era where 4.6 billion people worldwide use email and 218 billion mobile applications were downloaded in 2024, the digital landsc...
Sofka, Wolfgang · Kaiser, Ulrich · Grimpe, Christoph
Skilled marketing professionals are of strategic importance for foreign MNC subsidiaries because they understand the particularities of local customers and can balance them with the MNC's global marketing strategies. However, the factors keeping them from leaving for other career opportunities are hardly understood. We...
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