Buscador de Tesis y publicaciones académicas

Artículo 2026 Revisado por pares

Gamification in Banking Marketing: A Bibliometric Analysis of Research Trends and Patterns

null Preethi J, V Sathyamoorthi

Digital technologies are increasingly changing the banking industry, especially with regard to the design and implementation of marketing strategies by financial institutions. Among the various digital technologies, gamification has been identified as a promising method for improving customer engagement, experience, an...

economics and business social sciences

• STR Publication
• DOI: 10.69889/h84vpv10

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Tesis de maestría 2021 Acceso abierto

Impacts of digital marketing on brand awareness and a research

Coşkun, Cem

Bu çalışmada dijital pazarlama araçları ve platformlarının markaların bilinirliği üzerindeki etkisi araştırılmakta ve bu doğrultuda tüketicilerin marka farkındalığının yaratılması ve artırılmasında dijital pazarlama araçları ve platformlarının etkili olup olmadığı analiz edilmektedir. Çalışma kapsamında mevcut literatü...

Marketing İşletme Digital marketing economics and business

• Sosyal Bilimler Enstitüsü
• English

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Artículo 2023 Acceso abierto Revisado por pares

ASSESSING THE IMPACT OF DIGITAL MARKETING TECHNOLOGIES ON IMPROVING PATIENT SATISFACTION AND HEALTHCARE DELIVERY IN UZBEKISTAN: A SWOT ANALYSIS APPROACH

Maksud Kurolov

This empirical research paper examines the potential impact of digital marketing technologies on healthcare delivery and patient satisfaction in Uzbekistan, using a SWOT analysis approach. Despite the increasing adoption of digital marketing technologies in healthcare globally, their use and impact in Uzbekistan remain...

1. No poverty 3. Good health

• Tashkent State University of Economics
• DOI: 10.55439/eced/vol24_iss4/a15

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Artículo 2022 Acceso abierto Revisado por pares

Pemanfaatan Digital Marketing Pada Pondok Pesantren Tahfidz Al-Qur’an Ath-Thohiriyah Muhammadiyah

Muhammad Halim Maimun · null Kussudyarsana · null Huda Kurnia Maulana · null Ahmada Auliya Rahman · y 1 más

Abstrak Pondok Pesantren Tahfidz Al-Quran Ath-Thohiriyah Muhammadiyah (PPTA Ath-Thohiriyah Muhammadiyah) merupakan Amal Usaha Muhammadiyah (AUM) yang fokus dalam pembelajaran menghafal Al-Qur’an. Permasalahan utama yang dihadapi PPTA Ath-Thohiriyah Muhammadiyah adalah sulitnya mencari santri. Untuk meningkatkan jumlah...

• Universitas Muhammadiyah Surakarta
• DOI: 10.23917/psikonomi.v3i1.738

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Tesis (sin nivel) 2023

How do the Digital Marketing Practices of Estate Agents Influence Different Forms of Rural Gentrification? A Comparative Study of Three Rural Parishes.

McHugh, Niamh

Estate agencies play a critical role in attracting potential homebuyers to rural areas through their marketing strategies. The digital marketing of real estate has become a central part of the industry, as in this current age of digitalisation, estate agencies have ‘found a home online’, with the adoption of digital ma...

social sciences social and economic geography

• University of Leicester
• DOI: 10.25392/leicester.data.23744538.v1

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Artículo 2022 Revisado por pares 9 citas

Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM

Areej Algumzi

Digital marketing has replaced traditional marketing approaches due to an increase in the access to internet and communication technologies across the globe. In addition, it has created an opportunity for SMEs with limited market and funding to promote their brand across different regions, supporting balanced regional...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• Oxbridgepublishinghouse
• DOI: 10.33182/tmj.v10i1.1414

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Tesis de licenciatura 2024 Acceso abierto

Marketing digital en TikTok

Khiri Karrouchi, Salima

[SPA] Hoy en día, el marketing digital se ha convertido en un recurso indispensable para cualquier negocio. Asimismo, las redes sociales son el medio más potente para promocionar una marca, producto o servicio, ya que la mayoría de las personas poseen una cuenta en una o varias redes sociales. Esto hace que cualquier i...

Marketing Comercialización e Investigación de Mercados TikTok economics and business

• Spain
• Spanish; Castilian

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Conjunto de datos 2026 Acceso abierto

ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING STRATEGIES

Narzieva Gulnoza Akbarovna · Karimov Abdulaziz Xamza Ugli

Artificial Intelligence (AI) plays a key role in digital marketing by supporting predictive marketing, programmatic advertising, real-time bidding, and content optimization. It enables companies to analyze consumer data, predict customer behavior, and create personalized campaigns, improving marketing efficiency, custo...

• Zenodo
• DOI: 10.5281/zenodo.19219170

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Publication 2025 Acceso abierto

COMPARISON OF ADVANTAGES AND DISADVANTAGES OF CHATBOTS IN MARKETING COMMUNICATION - USING THE METHOD OF SYSTEMATIC LITERATURE REVIEW

Križanec Cvitković, Maja · Globočnik Žunac, Ana · Martinčević, Ivana

Advances in digital marketing have brought significant changes in the way companies promote their products and services. Chatbots have become a valuable tool in digital marketing. The aim of this paper is to research the advantages and disadvantages of chatbot communication in the field of digital marketing. The resear...

SLR systematic literature review digital marketing chatbots

• CRODMA – Croatian Direct Marketing Associatio...
• Croatia
• English

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Artículo 2021 Acceso abierto Revisado por pares

PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN THE BALI FLORIST

null Savriana Wulandari · null Anak Agung Putu Agung · null Ni Putu Nita Anggraini

The phenomenon that occurs in the era of the industrial revolution 4.0 at this time is the growing number of companies or entrepreneurs who sell online and take advantage of the Digital Marketing program. One of the businesses that are currently developing by utilizing Digital Marketing media is the Florist business. T...

• Jurnal Santiaji Pendidikan of Mahasaraswati D...
• DOI: 10.36733/emas.v2i2.1739

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