Buscador de Tesis y publicaciones académicas

MEDIATING INTELLECTUAL CAPITAL ON DIGITAL MARKETING FOR MARKETING PERFORMANCE IMPROVEMENT OF COPPER-BRASS CREATIVE INDUSTRY SMEs

Yuni Pambreni · Udriyah Udriyah · Dwi Rachmawati

This study used path analysis as research method to analyze the mediating of intellectual capital variable on digital marketing for marketing performance improvement of copper-brass creative industry SMEs in Tumang, Boyolali as the center of copper-brass creative industry in Indonesia. Digital marketing as independent...

"How a Digital Marketing Agency Helps Businesses Achieve Sustainable Growth in 2026"

Sanbrains Seo

"In today\u2019s fast-changing online landscape, businesses must go beyond traditional marketing methods to stay competitive. Customers now search, compare, and make buying decisions online. This shift has made partnering with a professional Digital Marketing Agency essential for companies that want consistent visibili...

Digital Marketing

Wassili Lasarov

In Forschung und Praxis etablierte sich in den vergangenen Jahren der Begriff Digital Marketing. Dieser Artikel gibt einen Überblick über den Einsatz von digitalen Technologien in Geschäftsprozessen und die Verbreitung des Digital Marketing in Unternehmen. Überdies wird aus Verbrauchersicht diskutiert, wie sich das Kon...

Appendix for 'Current Trends of Digital Marketing in the Indian Pharmaceutical Industry'

Anthuvan, Thamburaj

This appendix provides supplementary materials for the research paper titled "Current Trends of Digital Marketing in the Indian Pharmaceutical Industry." It includes detailed survey questions, statistical analyses, reliability and validity reports, and comparisons of digital marketing strategies between Indian and mult...

Strategic Management and a New Generation of Industries

Javaherihaghighi, Sara · Tabatabaei Mohammadi, Amirhossein

ChaptersChapter 1: AI-Powered Digital Marketing and Hyper-Personalization (Sara Javaherihaghighi)IntroductionContextualize the evolution of digital marketing in the era of artificial intelligence (AI) and machine learning (ML).Define AI-powered digital marketing and hyper-personalization, emphasizing dynamic, data-driv...

Instagram as a Digital Marketing tool for fashion brands

Maksimova, Alena · Savolainen, Anna

In current technologically and digitally advanced world, every person has at least one social media account. Companies are following this customer need, so they promote and sell more online. The authors of this thesis chose Instagram because it is known, as one of the key social media platforms for fashion brands. Ther...

"How Smart Businesses Win Online in 2026: A Practical Guide to Choosing the Right Marketing Partner"

Sanbrains Seo

"In today\u2019s competitive digital landscape, businesses can\u2019t rely on guesswork to grow online. Whether you\u2019re a startup or an established company, having a strong digital presence is essential. But success doesn\u2019t come from just being online\u2014it comes from making the right strategic moves with th...

The Impact of Artificial Intelligence-Driven Digital Marketing on Employer Branding and Talent Attraction: A Study of Indian Organizations

Kethan K · GH Yadav

Artificial Intelligence (AI) is transforming digital marketing and human resource management by enabling organizations to strengthen employer branding and attract skilled talent through digital platforms. This study explores how AI-driven digital marketing influences employer branding and talent attraction in Indian or...

Personalization in Digital Marketing: Implementation Strategies and the Corresponding Ethical Issues

van Gogh, Roseline · Walrave, Michel · Poels, Karolien

Introduction

Robert Cluley

This chapter introduces the concept of marketing science fiction. It reviews the history of marketing and the emergence of marketing science and creative marketing. The chapter suggests that while digital technologies support marketing science research, in practice they are combined with artistic practices from the cre...