Buscador de Tesis y publicaciones académicas

"MARKETING STRATEGIES OF CHINESE COMPANIES IN THE GLOBAL MARKET"

Tursunboyeva, Diyora · Karimova, Aziza · Abdullaev, Aziz

This article examines the marketing strategies of Chinese companies in the global market and analyzes the key factors contributing to their international competitiveness. In recent decades, Chinese enterprises have become increasingly active in global economic activity thanks to rapid economic growth, technological adv...

The Role of Non-Digital Marketing in Customer Acquisition : A Case Study of a Small Accounting Firm in Finland

Shrestha, Puja · Hasteer, Honey

In this thesis, it will be discussed on how an accounting firm is able to operate efficiently without the use of digital marketing techniques. In the current setting, it is important for firms to use various methods of attracting and retaining customers even though the world is going digital. Tilinormit Oy is the case...

Digital marketing and the purchase decision process in customers of the company Mi dulce Grazia

Daisy Lilith Saldaña Ríos · Ángel Cárdenas García

The research aimed to determine the relationship between digital marketing and the purchase decision process in customers of the company Mi dulce Grazia, Tarapoto, 2023. For this purpose, a fundamental study, numerical perspective, logical approach, associative level and configuration without direct testing in a specif...

292 Defining the Field: Research Gaps and Current Global Landscape of Digital and Online Arts Marketing

Tammi Murphy · Ian Fillis

Plan de marketing digital de Maarlab

Exposito Machado, Javier Atasar

Exposito Machado, Javier Atasar; director de proyecto: Martín Herrero, José Manuel

ANALYSIS OF THE USE OF DIGITAL MARKETING AND PRODUCT INNOVATION ON MARKETING PERFORMANCE OF FURNITURE SMEs IN GONDANGSARI VILLAGE, JUWIRING DISTRICT, KLATEN

Vidorova Ardian Mahendra · Sri Hartono · Fithri Setya Marwati · Eny Kustiyah · y 1 más

The advantages of digital marketing for businesses and MSMEs include the ability to easily connect with consumers online, higher sales conversions for targeted consumers, more efficient marketing costs, the ability to serve consumers in real time, and the potential to increase MSMEs' selling power. Furthermore, one of...

Features of implementation of internet marketing in the activities of agricultural enterprises

Valerii Bondarenko · Oleksandr Omelianenko

In the conditions of the digital economy, mass consumption and satisfaction of basic needs, rapid technological changes, rapid development of global markets, fundamental changes in consumer behavior patterns, and oversaturation of the market with differentiated product offers have caused a decrease in the effectiveness...

Intelligent Precision Recommendation Model of Digital Marketing Based On K-Means Algorithm

Ruo-Qian Yang

Plan de Marketing Digital para casa rural La Lavadera

Sardá Sardá, Blanca

Sardá Sardá, Blanca; director de proyecto: Oliver González, Ana Belén

Smart, sustainable, and green: the digital transformation of green-marketing

Sunil Kumar · Chetan Sharma · Manoj Kumar Mishra · Shamneesh Sharma · y 1 más

Abstract As Sustainability becomes a central aspect of consumer values and corporate responsibility, marketing has evolved to incorporate concepts such as “green,” “sustainable,” and “smart” marketing, which are now being increasingly facilitated and amplified by digital technologies. This research investigates the int...