Buscador de Tesis y publicaciones académicas

The Intellectual Structure of Social Media Marketing Research

Shahri Abu Seman

The rapid growth of digital technologies and online platforms has significantly transformed marketing practices, leading to the increasing importance of social media marketing in contemporary business strategies. As scholarly interest in this field continues to expand, it becomes essential to understand the intellectua...

Digital Marketing Strategy to Increase the Competitiveness of the Mekongga Traditional Mantik Sangia Woven Cloth Creative Industry

Sitti Nurhalizah · Muhamad Stiadi · Agus Zul Bay

This study aims to analyze digital marketing strategies to increase the competitiveness of the Mekongga Customary Mantik Sangia woven cloth creative industry in Kolaka Regency. This study applies a descriptive qualitative approach, collecting information through in-depth interviews and careful observation. The 7P Marke...

The Impact of Transition of Small Medium Enterprises (SMEs) Businesses into an Online Digital Marketing System in Nigeria

Samuel Angwe Bem · Ugochukwu Okwudili Matthew · Charles Chukwuebuka Ndukwu · Godwin Nse Ebong

In every customer oriented business enterprise, digital marketing is at the forefront of every inventive product campaign. Businesses have continued to place a high priority on the need to grow their customer base, product rebranding and revenue projection by implementing efficient digital marketing strategies. This ap...

The Adoption of AI-tools in Digital Marketing : A qualitative study of how AI-tools are adopted and integrated into the daily work of digital marketing.

Joshi, Neil

From digital overdose to human touch – making sense of the latest marketing jargon

Konttinen Annika · Seppänen Anu

Managing B2C digital marketing communication

Zostautiene, Daiva · Susniene, Dalia · Dubraite Manaikaite, Justina · Konczos Szombathelyi, Márta

Purpose The aim of this paper is to improve the understanding of management of B2C digital marketing communication tools as a multifaceted phenomenon based on influences on customer behaviour in the modern marketplace. This study aims to develop a theoretical framework that integrates a selection of digital marketing t...

Instagram Optimization as Hospital Digital Marketing Tool

Dina Nofitria Rahayu · null Anang Imam Massa Arif · null Nikma Fitriasari

Social media, one of which is Instagram, has been proven effective as a hospital marketing medium. A private hospital in Tulungagung Regency has had an Instagram account for four months but has not been well managed. As a result, the account does not function optimally and reflect digital marketing facilities. Based on...

Novani Brindes: Novo Público, Nova Estratégia de Marketing Digital

Stela Cristina Hott Corrêa · Naiara De Oliveira Santos · Roberta Soares da Silva · Karen Esmeralda Rodrigues Miguel

A Novani é uma empresa de brindes que atua no mercado corporativo. Ela possui extensa linha de produtos personalizados e seu marketing digital é o seu trunfo para a geração de novas vendas. Porém, as pessoas físicas começam a demandar presentes personalizados e a gerente de marketing resolve interagir com elas por meio...

Digital Marketing as a tool to integrate immigrants in Finland : Case Company StartUp Refugees

Azizi, Sharifah

This research project delves into the marketing techniques employed by StartUp Refugees, a governmental organization dedicated to helping immigrants integrate into the Finnish labor market. The main objective is to gain an understanding of how their digital marketing tactics impact integration in Finland. Through this...

Pelatihan Digital Marketing Penjualan Sarung Goyor untuk Ibu-Ibu Warga Desa Wanarejan Utara Pemalang

Imam Ahmad Ashari · Iis Setiawan Mangku Negara · Farida Istiningrum

Sarung goyor merupakan potensi home industry yang ada di desa wanarejan utara (wan-ut) pemalang. Mayoritas mata pencaharian warga desa adalah bekerja di industri ini. Salah satu cara untuk meningkatkan potensi desa ini adalah dengan memasarkan produk ini seluas luasnya. Digital marketing adalah teknik pemasaran yang da...