Buscador de Tesis y publicaciones académicas

Research on Luxury Marketing Strategies in the Digital Age: A Case Study of Hermès' Social Media Marketing

Lunan Deng

This paper adopts the method of case study to analyze the social media marketing strategy of Hermès in depth, and analyzes and discusses the development trend of luxury marketing in the digital era. The following conclusions can be drawn: firstly, the success of Hermès lies in the subtle layout of its social media mark...

Asia Heritage Pekanbaru Digital Marketing Communication Through Instagram

Pangestu, Diki · Moekahar, Fatmawati · Pratiwi, Yuly Rahmi

Tourism is one of the important sectors in the economic development of a region. In the digital era like today, social media has become an effective tool to promote tourism destinations. Instagram, as one of the most popular social media platforms, has great potential to become an effective tourism information media. T...

AdWise Solutions: A Case Study of a Digital Marketing Agency in Dera Ghazi Khan

Hikmat Ullah, Hikmat Ullah

Title AdWise Solutions: A Case Study of a Digital Marketing Agency in Dera Ghazi Khan Author Hikmat Ullah Abstract This case study examines AdWise Solutions, a leading digital marketing and creative design agency based in Dera Ghazi Khan, Pakistan. The study explores the agency’s history, services, market position, com...

Penguatan Kapasitas Marketing Budaya melalui Pelatihan Digital Marketing pada Pengrajin di Desa Wirun

null Khusnul Choirunisa · Adelia Dzun Nuraini Widia Santoso · null Martina Nur Halizah · null Azzatul Ummu · y 2 más

Desa Wirun merupakan salah satu desa penghasil kerajinan alat musik tradisional seperti gamelan. Produk kerajinan budaya lokal diketahui sulit bersaing dan menjangkau pangsa pasar yang luas. Hal ini disebabkan karena kurangnya pemahaman masyarakat terhadap pemasaran secara digital. Tujuan pemberdayaan masyarakat ini ya...

Utilization of Digital Marketing to Increase the Income of Micro, Small and Medium Enterprises (MSME) in Madaprama Village, Woja District, Dompu Regency

Junaidin Junaidin

This research is motivated by the rapid flow of globalization which makes the development of technology towards digital technology increasingly rapid. This is an opportunity that business actors can take advantage of to penetrate the digital marketing market. This research aims to determine the role of digital marketin...

Digital Transformation and Service Marketing In Nigeria: Reshaping Strategies and Enhancing Customer Engagement

Aniebiet, Etuk · Aniefiok, Okon Akpan · Aniekan, Eyo Awah

This study investigated the impact of digital transformation on service marketing strategies and customer engagement within Nigeria. Utilizing a survey research design, data were collected from 500 respondents across financial services, telecommunications, and retail sectors. Descriptive statistics, correlation analysi...

Opportunities and threats of digital marketing in start-ups: managerial evidence from a systematic literature review

Piccarozzi, Michela · Barbara Aquilani · Fulco, Irene

The digital transformation driven by Industry 4.0 and its enabling technologies has brought profound changes in firm’s processes. In particular, the advent of the pandemic has led firms to take a closer look at new technologies and digitalization, which is increasingly linked to business survival. In this domain, the a...

Impact Of Covid-19 On Digital Marketing

Geetika Parminder Kaur Manjiri Joshi

Regulation of digital marketing of ultra-processed food to adolescents is urgently needed

Okechukwu Paschal, Ezejibuaku · John, Oldroyd

Strengthening Digital Entrepreneurial Mindsets And Affiliate Marketing Practices Toward Women Economic Independence In Kebumen

Siti Barokah

Purpose: This community service aims to enhance women's digital literacy and entrepreneurial mindset through affiliate marketing training to foster economic independence. Method: A participatory approach was employed at the PKK Building, Kebumen, involving counseling, interactive discussions, and hands-on practice with...