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This study analyzes the influence of digital marketing strategies on the sales performance of culinary MSMEs in the digital era. The phenomenon shows that digital marketing adoption among culinary MSMEs remains low despite increasing digital market potential. Using a survey of 30 culinary MSME owners, this study examin...
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Digital marketing is one of the most important concepts to grasp because it includes all of the most effective marketing strategies and is constantly evolving. A few business owners formerly searched for a simple method of reaching their clients with their goods and services. They were having trouble understanding thei...
This paper explores the opportunities and challenges of the digital era in international marketing strategy. Focus on designing and implementing internet-based strategies, including internal company factors, external environment, market selection, mix marketing, and strategic control. Conceptual study This compiles and...
The article is devoted to the evolution of digital marketing in the context of global digital transformation and dynamically changing consumer models. The article examines the stages of development of digital marketing, starting from the first banner formats and ending with modern ecosystems based on artificial intelli...
The background term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing started to become popular with the widespread adoption of the Internet in the 1990s. Digital marketing involves ma...
The current article focuses on the characteristics of digital marketing technologies, digital technology and the scrutinizes conceptual frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies utilized in garm...
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Abstract: The fast growth of digital technology has changed how businesses work, making ecommerce and digital marketing key parts of modern business plans. This paper looks at how digital marketing helps ecommerce businesses succeed and how these marketing strategies are changing the future of business. The research fo...
economics and businesssocial sciencesHarnai, Dabhol, water quality, domestic sewage.
The study explores the significance of transformational leadership in the context of digital marketing, focusing on the General Company for Automobile and Machinery Trading in Baghdad. The research aims to understand how transformational leadership influences adaptation to technological changes and improves digital mar...
9. Industry and infrastructureeconomics and businesssocial sciences
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