Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING ASSISTANCE TO INCREASE THE TURNOVER AND IMAGE OF MSMEs THROUGH FOOD PHOTOGRAPHY AND SOCMED

Andhatu Achsa · Dian Marlina Verawati · Dinar Melani Hutajulu

This program was implemented with the aim of helping MSMEs entrepreneurs in Balesari Village, Windusari District, Magelang Regency, Central Java to increasing business turnover and expanding the market for these MSMEs products. The form of this activity was mentoring activities with lecture methods, tutorials, and disc...

DIGITAL MARKETING TECHNIQUES LEVERAGING SOCIAL MEDIA: DRIVING TANGIBLE BUSINESS OUTCOMES

Kanu Raheja · Anamika Rana · Sushma Malik

he effectiveness of digital marketing strategies in boosting online business sales through social media platforms is a critical area of study in today’s digital age. This research aims to delve deeply into how businesses can leverage social media for marketing purposes to enhance their sales performance. Digital market...

DEVELOPING YOUNG ENTREPRENEURS BASED ON INTERNSHIPS AND DIGITAL MARKETING LITERACY

Hari Mulyadi · Ikaputera Waspada · Asep Ridwan Lubis

This research aims to develop digital-based young entrepreneurs (digitalpreneurs) through internship programs in creative industries and digital marketing literacy training. The problem behind this research is the low digital skills, work experience, and digital marketing knowledge among young entrepreneurs. The method...

Marketing Automation and Lead Generation Effectiveness: AI-Powered Marketing Systems Performance Analysis

Autoría no especificada

Enhancing the Customer Journey with Digital Self-Services

Christoph Tienken · Jonathan Paulus Rösler · Thomas Friedli

Digital marketing has transformed the interaction between companies and their customers, and the transformation does not spare the automotive semiconductor industry either. The shift of sales and marketing through digital channels has been crucial in facilitating digital customer and prospect engagement in this industr...

Innovative Research on the Internationalization Pathways of Brand Communication in the Digital Era

Yixuan Liu

In the digital era, the importance of international brand communication is gaining prominence, with digital marketing emerging as a fundamental tool that plays a critical role in global dissemination. Despite extensive academic discussions on the theoretical foundations and strategies of digital marketing within brand...

Marketing no Setor Privado da Saúde: Estágio no Hospital da Casa de Saúde São Mateus

Santos, Raquel Patrícia Ribeiro

The porpuse of this to present a study on the practice of digital marketing in the privatehelthcare sector, specifically focusing on the São Mateus Hospital Casa de Saúde. The predominance of using communication and digital marketing actions is increasingly noticeable, thus increasing the visibility of private healthca...

Empowering Female Entrepreneurs of 'Aisyiyah Bandung with Digital Marketing Literacy

Rivaldi Arissaputra · Sarah Sentika

The Project on Digital Marketing Training and Assistance for Female Entrepreneurs of 'Aisyiyah in Bandung City has proven to be a transformative initiative. It effectively enhanced the digital marketing strategies of MSMEs entrepreneurs, enabling them to conduct promotions and advertising through social media with effi...

MENDIDIK KEMANDIRIAN USAHA MIKRO KECIL MENENGAH (UMKM) DENGAN WORKSHOP MARKETING DIGITAL DI DESA PRANGGRONG BOYOLALI

Mulyanto Abdullah Khoir · Nashruddin Baidan

The workshop with the theme "Educating Independence of Micro, Small and Medium Enterprises (UMKM) Independence with Digital Marketing Workshop in Pranggrong Village Boyolali" aims to improve the understanding and skills of UMKM actors in utilizing digital technology as a marketing tool. This activity is motivated by th...

Digital Organizational Culture and Human Resource Competence in Shaping Strategic Digital Marketing For Enhancing Marketing Performance in SMEs

Syti Sarah Maesaroh · Nugraha Adhi Pratama · Mohammad Affendy bin Arif