Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

SUSTAINABLE BANKING IN THE DIGITAL AGE: LEVERAGING FINTECH AND DIGITAL MARKETING FOR TRANSFORMATIVE GROWTH

Sowmya N · null K Nirmala

The digital transformation of banking is reshaping sustainability through the convergence of technological innovation and digital marketing alliance. This paper conceptualizes sustainable banking as an integration of economic viability, social responsibility, and environmental stewardship made attainable by technology...

economics and business social sciences

• Maharani Lakshmi Ammanni College for Women
• DOI: 10.59415/mjacs.322

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Artículo 2025 Acceso abierto Revisado por pares

Marketing strategies for Emerging Markets in India.

DR.PRASANNA KUMAR · . M.PREMA VENKATA VIANY · .V.PRANAY CHOWDARY · IHIMANI IHIMANI · y 1 más

Abstract :- Emerging markets like India present vast opportunities and unique challenges for businesses. With rapid economic growth, expanding middle class, digital adoption, and cultural diversity, India has become a focal point for innovative marketing strategies. This paper explores how businesses can design and imp...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem53134

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Artículo 2022 Acceso abierto Revisado por pares

Pemulihan Usaha Mikro, Kecil dan Menengah (UMKM) Melalui Digital Marketing di Desa Salut Kecamatan Kayangan Kabupaten Lombok Utara

Marito Marito Juli Yanti

Pengabdian Masyarakat memiliki tujuan meningkatkan kesejahteraan masyarakat dengan melalui pengelolaan Usaha Mikro, Kecil, dan Menengah (UMKM). Di masa pandemi Covid-19 telah membuat mayoritas sektor ekonomi terutama UMKM menjadi stagnan bahkan berakhir pada kebangkrutan. Dalam hal ini tujuan dilakukan pengabdian ini d...

economics and business social sciences

• Universitas Muhammadiyah Surakarta
• DOI: 10.23917/psikonomi.vi.423

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Other 2021

Marketing Digital: Herramienta De Posicionamiento De Marca De Una Pyme

Carreño Fuquen, Miguel Alberto

Las herramientas de marketing digital, establecen una relación con los usuarios de manera dinámica e interactiva desarrollando una presencia importante en la web. De esta manera, el desconocimiento de las herramientas de marketing digital, en las pymes hace que la promoción de la marca no sea reconocida y visualizada e...

community action Pyme Digital marketing economics and business

• Universidad Santo Tomás
• Colombia
• Spanish; Castilian

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Artículo 2026 Revisado por pares

DIGITAL MARKETING STRATEGIES FOR CUSTOMER RETENTION IN A COMPETITIVE MARKET AT AIRTEL

null Dr G C VENKATAIAH · null KURUBA KARTHIK

The purpose of this papet is to look at digital marketing methods that increase consumer engagement and loyalty. Airtel may use data analytics to tailor marketing campaigns to its clients' tastes. We assess the effectiveness of focused email marketing, loyalty programs, and social media efforts in building long-lasting...

economics and business social sciences

• D3 Publishers
• DOI: 10.65713/jdebmv2i175

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Artículo 2026 Acceso abierto Revisado por pares

A STUDY ON THE GROWTH OF QUICK COMMERCE APPS THROUGH DIGITAL MARKETING

Murali Krishna Y · Dr. Kokila Kulkarni

This paper is aimed at learning how quick commerce apps develop with the support of digital marketing, particularly, platforms such as Blinkit or Zepto. In recent years, quick commerce has become very popular, especially in urban areas, due to its ability to provide fast delivery and convenience to consumers. The prima...

• EPRA JOURNALS
• DOI: 10.36713/epra30872

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Other 2025 Acceso abierto

Digital Marketing Training In Telugu by ODMT

gurramkonda, rajesh

ODMT offers a comprehensive Digital Marketing Training program completely in Telugu, specially designed for students, job seekers, freelancers, and entrepreneurs who prefer to learn in their native language. This course covers: SEO, Google Ads, Social Media Marketing Affiliate Marketing, Email Marketing, and Content St...

• Zenodo
• DOI: 10.5281/zenodo.15801325

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Artículo 2023 Acceso abierto

Adapting to the new normal: digital marketing’s impact on online teaching in the COVID-19 era

Haider, Tafzeel

COVID-19 has increased the necessity of recognizing best practices and tactics in digital marketing and online education. Educators might change their techniques to satisfy audience demands and enhance outcomes by studying student motivations, desirable elements in digital marketing, and online interaction. Social medi...

Social media Digital marketing FOS: Social sciences. Economics and Business social sciences

• Kaunas : Vytauto Didžiojo universitetas
• Lithuania
• English

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Artículo 2023 Revisado por pares

Analysis Of The Influence Of Digital Marketing On The Increasing Number Of New Students At Dirgantara Marsekal Suryadarma University

Giyan Safitri, Lia Martha

This research aims to analyze the influence of digital marketing on increasing the number of new students at Dirgantara Marsekal Suryadarma University (UNSURYA). This research provides valuable insight into efforts to increase the number of new students at Marshal Suryadarma Dirgantara University. The results of data a...

social sciences education

• LPPM Universitas Pamulang
• English

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Artículo 2026 Revisado por pares

REGIONAL ECONOMY IN THE CONTEXT OF DIGITALIZATION: THE ROLE OF PLACE MARKETING AND DIGITAL MARKETING

Hanna Nikulnikova · Kateryna Astafieva · Olga Bondarchuk

The article addresses the growing relevance of regional economic development under conditions of digitalization, emphasizing the strategic role of territorial and digital marketing. The study aims to conceptualize the interconnections between digital transformation processes and marketing-based approaches to regional m...

social sciences social and economic geography

• SHEE Prydniprovska State Academy of Civil Eng...
• DOI: 10.30838/ep.210.122-128

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