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The use of brand ambassadors and digital marketing campaigns has become a popular strategy for companies to reach consumers and influence their purchase decisions through social media content, ultimately increasing sales and company profits. This study aims to determine the effect of Brand Ambassador and Digital Market...
The extensive and in-depth application of digital technology has led to the transformation of marketing methods. This article analyzes the role and path of digital marketing in tourist souvenir brands through case studies, expert interviews and literature studies. The findings suggest that the rational use of digital t...
Environmental scienceseconomics and businesssocial sciencesGE1-350
This study to determine the effect of digital marketing, service quality, products on purchasing decisions through consumer satisfaction as an Intervening Variable at PT Unionfam Azaria Berjaya during the Covid 19 Pandemic, totaling 253 respondents. The analytical tool used in this study is SEM AMOS 23. The results of...
HF5001-6182economics and businesssocial sciencesHG1-9999
This study aims to determine the effect of consumer purchasing decisions on UMKM Pawon Seafood Mojokerto products through digital marketing, product quality and price. Research using quantitative methods. Sampling in this study used a purposive sampling method with a total sample of 96 respondents. This study uses data...
Digital marketing, as a dynamic and rapidly evolving field, closely follows the development of technique and technology and changes in market requirements, facing constant turbulence. This inherent dynamism brings forth certain challenges that digital marketing addresses with varying degrees of success and adaptability...
Siregar, Nurafrina; Universitas Pembangunan Panca Budi
This dedication is an application of the author's research conducted in July 202 3 , namely Socialization Digital Marketing Via Deep Social Media Increase Business Income of the Padang Tualang Village Community Regency step In this dedication the author will do socialization Digital Marketing SME Entrepreneurship in In...
Direct marketing, often perceived as an old-school marketing tool, involves direct communication with targeted customers to generate a response or transaction. This method has undergone a significant transformation in the digital age, integrating emails, personalized ads, and social media campaigns into its arsenal. Th...
Lucas Patrick Gonçalves Oliveira · Neuber Samy Ferreira de Souza · Tatielle Menolli Longhini
Com a evolução das tecnologias e a intensificação da globalização do mercado, as empresas precisaram adotar abordagens de marketing inovadoras para garantir sua competitividade. O marketing digital tem se destacado como uma área crucial para o desenvolvimento dessas estratégias. Uma das ferramentas fundamentais do mark...
Ashwini Chavan · Vinanti Suresh More · Srujankumar Jitendra Murgulwar · Rajesh Madhav Musale · y 2 más
Environmentally conscious consumerism has elevated green marketing into a strategic priority for organisations worldwide. As consumers grow increasingly informed about ecological challenges, the corporate sector has rapidly embraced digital channels — ranging from social networking sites to influencer-led campaigns — a...
Digital marketing strategies are increasing every year and have become an important part of any marketing and sales strategy. Digital marketing is the key for the success of the organization to reach to the expected customers. In the current era of digital world had a great transformation in the marketing & sales field...
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