Buscador de Tesis y publicaciones académicas

The Role of Digital Marketing in Enhancing Market Reach and Customer Engagement in Nepalese Enterprises

Shankar Nath Adhikari · Nasiruddin Molla

This study investigates the impact of digital marketing on customer engagement and market reach among enterprises in Kathmandu, Nepal. Conducted from January to March 2023, the research employed a mixed-method approach, utilizing a structured questionnaire including Likert scale distributed through convenience sampling...

The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia

Mas Intan Purba · Demak Claudia Yosephine Simanjutak · Yois Nelsari Malau · Walmi Sholihat · y 1 más

The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business sustainability, e-comm...

Peranan Government Supports dalam Memoderasi Pengaruh Orientasi Kewirausahaan dan Digital Marketing terhadap Kinerja Pemasaran (Studi Kasus UMKM Kota Soppeng)

Annisa Ath-Thahirah · Syaharuddin Syaharuddin

Penelitian ini bertujuan untuk mengetahui Peranan Governtment Support Dalam Memoderasi Pengaruh Orientasi Kewirausahaan Dan Digital Marketing Terhadap Kinerja Pemasaran (Studi Kasus UMKM Kota Soppeng). Penelitian ini menggunakan data primer dan data sekunder, teknik pengambilan sampel dalam penelitian ini yaitu menggun...

Navigating the Digital Landscape: Enhancing Service Discovery and Portability in Digital Marketing Strategies

Shaxnoza Djasurovna Ergashxodjayeva · Maksud Obitovich Kurolov · Axmedov Ikrom Akramovich

STRATEGI PENINGKATAN DAYA SAING USAHA MIKRO DAN KECIL MELALUI DIGITAL MARKETING DI KECAMATAN PALANGGA KABUPATEN GOWA

Retno Fitrianti · Fatmawati Fatmawati · Wahda Wahda · Mirzalina Zaenal · y 2 más

Strategi Peningkatan Daya Saing Usaha Mikro dan Kecil melalui Digital Marketing Di Kecamatan Palalangga Kabupaten Gowa merupakan kegiatan pengabdian kepada masyarakat yang bertujuan memberi manfaat dan pengetahuan bagi usaha mikro dan kecil dalam upaya meningkatkan daya saing bagi produk. Melalui pelatihan ini akan dia...

PELATIHAN DIGITAL MARKETING DI SMKN 3 JAKARTA

Fadillah Fidhyallah, Nadya · Yohana, Corry · Fawaiq, Muhammad · Lutfia, Annisa · y 2 más

Abstract The development of technology and digitalization has drastically changed the marketing landscape. Customers today are more connected online and spend a lot of time on digital platforms. Digital marketing training provides an understanding of how to use data and analytics to identify and understand consumer beh...

Pendampingan Pemanfaatan Digital Branding dan Digital Marketing Pada Kuliner Kampung Kali Paremono

Pristi Sukmasetya · Heni Apriyani · Tri Wahyuni · Budi Setyo Wulan · y 2 más

Saat ini kemajuan teknologi dan trend bisnis yang ada di dunia semakin berkembang dan bervariasi. Banyak sekali pemanfaatan teknologi yang akhirnya diadopsi untuk menjadi akselerator proses bisnis, salah satunya adalah dengan pemanfaatan media digital. Pemanfaatan media digital ini tentunya memberikan kemudahahan bagi...

Le marketing digital au service de la performance commerciale de l'entreprise tunisienne en période de la crise sanitaire du COVID-19

Imen ZOUAOUI · Mouna ALLOUCHE

Dans un contexte marqué par la prise de conscience croissante des enjeux numériques, l’instauration des pratiques du marketing digital devient un défi majeur pour les entreprises et représente désormais un challenge stratégique à relever. Elles occupent, plus que jamais, une place importante dans le monde des affaires,...

O MARKETING DIGITAL NA NEXX HELMETS

Pereira, Francisco Manuel de Almeida Alves

O marketing digital tornou-se uma componente essencial das estratégias de marketing das marcas. Numa empresa com uma dimensão significativa, com um produto e um público que se carateriza pelo apreço pela mobilidade, criatividade e aventura, seria desafiante conhecer a abertura da empresa a esta nova estratégia, a recet...

The effect of digital marketing, digital branding and perceived service quality with customer engagement as intervening variables on brand advocacy on the digital platform of tourism village in Indonesia

Mutia Tri Satya · Willy Arafah · Aam Bastaman

The paper examines the effect of Digital Marketing, Digital Branding, Perceived Service Quality with Customer Engagement on Brand Advocacy on the Digital Platform for Tourism Villages in Indonesia. The research population is local tourists who visit several tourist places in sustainable tourism places, and the samples...