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92.100 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

The evolution of marketing research in the context of digital transformation of society

Tetiana Diadyk · Tetiana Dronova · Oleh Burdyak · Vitalii Nestor · y 1 más

Marketing research’s relevance in digital transformation is paramount for ensuring business process efficiency. The article aims to analyse the impact of new digital tools on marketing research, identify the main advantages of these methods, and develop recommendations for their optimisation. The methodology involves a...

economics and business social sciences
  • Learning Gate
  • DOI: 10.55214/25768484.v8i6.2715
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Capítulo de libro 2024 Acceso abierto Revisado por pares 4 citas

Digital Food Marketing and Children’s Health and Well-being

Jennifer L. Harris · Frances Fleming-Milici · Ashley N. Gearhardt · Sonya Grier · y 3 más

Abstract Unhealthy food and beverage marketing to children, including adolescents, leads to diet-related negative health outcomes. In recent years, food brands have pioneered highly engaging, rewarding, and targeted digital marketing techniques with enormous youth appeal to reach children online. As with traditional TV...

health sciences medical and health sciences
  • Springer Nature Switzerland
  • English
  • DOI: 10.1007/978-3-031-69362-5_12
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Tesis de maestría 2022 Acceso abierto

O marketing aplicado ao setor de real estate crowdfunding: Estudo de caso da plataforma BrikkApp

Guimarães, Manuella Lima

Este relatório de estágio discute o marketing digital aplicado ao setor de real estate crowdfunding aplicado na empresa BrikkApp. O conteúdo é baseado em literatura recente e no que está acontecendo atualmente relacionado a aplicação direta de uma empresa de investimentos do setor imobiliário, a BrikkApp, na qual foi r...

Marketing Digital BrikkApp Estratégias Crowdfunding
  • Portugal
  • Portuguese
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Tesis de maestría 2022 Acceso abierto

Marketing digital: o impacto do uso do Facebook no crescimento da atividade empresarial de Quennie - Home Concept & Interior Design

Rocha, Melissa Quennie Inocêncio da

O Marketing apresenta-se como o processo de planeamento e execução, desde a sua conceção, preço, promoção e distribuição, de ideias, mercadorias e/ou serviços que criem trocas que satisfaçam os objetivos individuais e empresariais/organizacionais. Com o avanço exponencial dos sistemas sociotécnicos, estabeleceu-se a ne...

REDES SOCIAIS MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADE media and communications social sciences
  • Portugal
  • Portuguese
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Artículo 2024 Acceso abierto Revisado por pares

Optimizing the Digital Marketing Strategy of PT Sewu Segar Primatama through Instagram @rejuveid

Monica Putri Wigustira · Edy Prihantoro

Purpose: This study aims to explore the digital marketing strategy employed by PT Sewu Segar Primatama, specifically through its Instagram account @rejuveid, for marketing its cold-pressed juice products in Indonesia. The research investigates how the company has adapted its marketing communication strategy in response...

economics and business social sciences
  • Perkumpulan Dosen Muda Bengkulu
  • DOI: 10.37638/bima.5.2.55-72
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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Strategy, Marketing Communication, and Service Quality: Their Impact on Wardah Cosmetics Consumer Satisfaction in The Age Range of 18-40 Years

Lita Arfah

The aim of this study is to see how the satisfaction of Wardah cosmetics customers in Pekanbaru, who are between the ages of 18 and 40, is influenced by digital marketing strategies, marketing communications, and quality of service. Using the purposive sampling method, 238 people who used Wardah products and had access...

economics and business social sciences
  • University of Muhammadiyah Prof. Hamka (UHAMK...
  • DOI: 10.22236/agregat_vol8.i1/16245
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Artículo 2025 Revisado por pares

Utilization of Digital Marketing as a Marketing Media for Ulos Weaving in East Sigaol Village: Pemanfaatan Digital Marketing sebagai Media Pemasaran Tenun Ulos di Desa Sigaol Timur

Naibaho, Krismanto Erick Tobush

East Sigaol Village is one of many villages that produce Ulos Weaving in Toba Regency which still carries out product marketing activities using a traditional system, this is still done not because the ulos weaving actors reject Digital Marketign but do not understand in utilizing and maximizing the use of Digital Mark...

Mentoring, Training, Digital Marketing, MSMEs economics and business social sciences
  • Program Studi Ilmu Komunikasi Universitas Pam...
  • English
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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Ecommerce Website Development for Melisa Baby and Kids Shop

Elizabeth Kurniawan Ardianto · Ridwan Sanjaya · Bernardinus Harnadi

In the current era of technological development, someone is always demanded to be creative and innovative in their existence in the digital world. The strategies to jump into the digital marketing field are an effective way to market products in an era of an onslaught of technological advances and the addition of the p...

economics and business social sciences
  • Soegijapranata Catholic University
  • DOI: 10.24167/jbt.v3i1.6438
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Artículo 2022 Acceso abierto Revisado por pares 5 citas

Transformation of Approaches to Marketing Management of Enterprises of the Agro-Industrial Complex in Conditions of Digitalization

L. Hnatyshyn · L. Dranus · O. Prokopyshyn · N. Trushkina

The article analyzes and summarizes existing conceptual approaches to defining the essence of the concepts “sales activity”, “marketing activity”, “agricultural marketing”, “transformation”, “marketing activity management”, “marketing management”. It has been established that the digital age will contribute to the tran...

2. Zero hunger 9. Industry and infrastructure economics and business social sciences
  • Luhansk Taras Shevchenko National University
  • DOI: 10.12958/1817-3772-2022-3(69)-47-58
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Artículo 2025 Acceso abierto Revisado por pares

Creative Economy-Based Marketing Innovation Strategy to Increase the Competitiveness of Women's MSMEs

Ni Made Suci · Made Putri Ariasih · Made Amanda Dewanti · Rahutama Atidira · y 1 más

This study explores the implementation of marketing innovation strategies based on the creative economy to enhance the competitiveness of women-led micro, small, and medium enterprises (MSMEs) in Bali, Indonesia. Focusing on traditional culinary businesses, the research highlights the challenges these entrepreneurs fac...

economics and business social sciences
  • Galore Knowledge Publication Pvt. Ltd.
  • English
  • DOI: 10.52403/ijrr.20250441
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