Buscador de Tesis y publicaciones académicas

Digital Marketing in Religious Tourism: Spreading God’s Word via Digital Media at the Shrine of Fátima

Madalena Abreu · Margarida Franca · Clara Almeida Santos · Victor Santos

Abstract Digital marketing plays an increasingly pivotal role in religious tourism, serving as a vital tool for communication, engagement and the promotion of sacred destinations. Social media platforms such as Facebook and WhatsApp are widely utilised to disseminate information, foster interaction with religious commu...

How do digital marketing strategies in the wine market drive and shape the purchasing intentions of Millennial consumers?

Guimarães, Lívia Dornelles

This study investigates how digital marketing strategies and tools drive and shape Millennials’ purchasing intentions in the wine industry. Given the global decline in wine consumption, understanding how to engage younger generations is crucial for the industry’s sustainability. A qualitative methodology was employed,...

Managing the Sustainable Marketing Normal

Ira Kaufman · Chris Horton · Mariusz Soltanifar

MARKETING DIGITAL NO SETOR SUPERMERCADISTA: EVIDÊNCIAS DE TANGARÁ DA SERRA – MT

KARINE MEDEIROS ANUNCIATO · JAQUELINE DE PAULA BORECK

Com o avanço da tecnologia e a ampla conectividade digital, o marketing tradicional deu espaço a estratégias mais dinâmicas e interativas. Este estudo teve como objetivo identificar e analisar os tipos de marketing digital utilizados por um supermercado em Tangará da Serra/MT, avaliando sua relevância no contexto local...

BRANDING NO SUCESSO DO MARKETING DIGITAL DA AIRBNB

Marilia Marques Abreu · Daniela Melo Alves Brito · Ritiele Spaniol dos Santos Corrêa

O presente estudo explora a sinergia entre Branding e Marketing Digital em um ambiente empresarial competitivo, no qual destaca-se a relevância do encantamento dos clientes no ambiente digital, junto ao Branding que emerge como uma ferramenta crucial para estabelecer vínculos emocionais e diferenciar marcas, como é o c...

Exploring the Role of Business Intelligence Systems in Digital Healthcare Marketing:

Maksud Kurolov

This study explores the potential of business intelligence (BI) systems in facilitating digital healthcare marketing. The healthcare industry has undergone a digital transformation in recent years, with increasing use of digital channels for marketing and customer engagement. BI systems have emerged as a promising tech...

MUSIC MARKETING EVOLUTION FROM TRADITIONAL TO DIGITAL MARKETING

Mihalis Kuyucu

Digital Entrepreneurship and Digital Marketing

Autoría no especificada

Exploring Digital Marketing Optimization: Enhancing Company Performance with a Focus on the FMCG Industry in Lebanon

Obeid, Clarita

In the ever-evolving landscape of digital marketing, companies within the Fast-Moving Consumer Goods (FMCG) industry in Lebanon are recognizing the imperative need to optimize their digital marketing strategies to enhance overall performance. This study delves into the intricacies of digital marketing optimization, wit...

The Role of Digital Marketing in Tourism Businesses: An Empirical Investigation in Greece

Anastasia Velentza · Theodore Metaxas

For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by creating new and innovative solutions, which have transformed management, finance, planning and opened new avenues for the introduction of innovative sales and marketing technologies. As the tourism indu...