Buscador de Tesis y publicaciones académicas

Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

Eklund, Carl · Brandt, Tobias

Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing stra...

Chapter 20: AI in Multichannel and Omnichannel Marketing

Autoría no especificada

Digital Marketing Strategies

Christian Maurer

IMPACT OF DIGITAL TRANSFORMATION, E-COMMERCE, AND SOCIAL MEDIA ON THE MARKETING LANDSCAPE

Gaurav Gupta · Namrta Gupta

The rapid growth of digital technologies has revolutionized the way organizations operate and interact with their customers. Social media, e-commerce, and the digital transformation are emerging as critical elements that are reshaping the marketing landscape and empowering businesses to enhance customer journeys and co...

A Study of Enhancing The Brand Image Through Digital Marketing Strategies

Devang Agarwal · Dr. Arun Bhadauria

In the digital scenario to develop, small businesses discover new ways to include digital marketing strategies to improve their involvement, development and brand visibility. This study examines the importance of digital marketing in brand growth for small businesses by working with marketing and search engine optimiza...

Data-driven marketing processes

Heidi Länsipuro · Heikki Karjaluoto

Features of marketing for small and medium-sized enterprises in the context of digital transformation

A. A. Abisheva · V. V. Gerasimenko

This article examines the features of SME marketing in the context of digital transformation. The relevance of the topic is highlighted given the global digitalization of the economy and the growing importance of digital marketing for SME competitiveness. The purpose of the study is to analyze key trends, challenges, a...

DIGITAL MARKETING SKILLS FOR SUSTAINABLE LIVELIHOODS: A CASE STUDY OF ASNAF ENTREPRENEURS

Farahana Mohd Nazri · Fatin Husna Shuib · Amirah Ahmad Suki

This study explores the digital marketing skills required to support sustainable livelihoods among Asnaf entrepreneurs in Selangor, Malaysia. As digital platforms increasingly influence small business operations, Asnaf entrepreneurs are encouraged to adopt digital marketing practices to enhance income stability, market...

Zakat and Marketing: Innovative Approaches to Enhance Zakat Distribution in Jigawa State, Nigeria

Triswandani, Yogi · Muhammad, Zakiyyu

Background: Zakat is an important Islamic socio-economic instrument for reducing inequality and improving welfare. However, zakat institutions in Nigeria, particularly in Jigawa State, still face challenges in efficiency, transparency, outreach, and distribution effectiveness. Although digital transformation and market...

Digital Marketing Strategy to Enhance Sales on E-Commerce Platforms

Ahmad Shajrawi · Laith Khrais · Anas bani atta · Khaled Alshaketheep · y 1 más

Background: In the dynamic landscape of modern-day commerce, the advent of digital advertising has redefined the paradigms of commercial enterprise, promoting consumer engagement. Objective: This study aims to evaluate digital marketing landscapes and examine the effect of virtual advertising on e-commerce sales. Metho...