Buscador de Tesis y publicaciones académicas

Expanding the Market for MSMEs Keripik Tempe in Denpasar City through Digital Marketing Strategies with an Empowerment-Based PAR Approach

Kadek Devi Kalfika Anggria Wardani · Diwan Sanjaya Artnat · Anak Agung Ngurah Eddy Supriyadinata Gorda

Purpose: This Community Service activity aims to expand the marketing scope of the MSME keripik tempe "Crackels" by providing materials on the importance of utilizing digital marketing and Instagram as a platform for business product promotion. Method: The activity was conducted using the Participatory Action Research...

Revolutionizing Digital Marketing: The AI-Powered Evolution in Automation

Dr. KVB Ganesh, Dr. P. Krishna Priya, U. Sindu Priya, Maddineni Manaswini, Chikyala Sreekar Rao, Pinnamaneni Varshitha

Revolutionizing Digital Marketing: The AI-Powered Evolution in Automation" explores thetransformative impact of artificial intelligence (AI) on contemporary marketing practices. In today'sdynamic landscape, AI-driven automation has redefined traditional marketing strategies, offeringunparalleled precision, personalizat...

Utilizing Digital Marketing to Develop Customer Relationships in B2B Events

Mannonen, Ville

Digitaalinen markkinointi on noussut tärkeäksi työkaluksi yritysten välisen vuorovaikutuksen kehittämisessä ja tehostamisessa digitalisaation ansiosta. Tapahtumat ovat tärkeitä asiakassuhteiden kehittämisessä ja arvon luomisessa B2B-liiketoiminnassa. Toistaiseksi digitaalista markkinointia ja sen hyötyjä ei ole tutkitt...

Artificial Intelligence in Digital Marketing: Qualitative Data Analysis of Strategic, Ethical, and Organizational Dynamics

Morad FAREH · Khadija IDRISSI

Artificial intelligence (AI) has fundamentally transformed digital marketing practices, yet the strategic implementation processes and stakeholder perspectives remain underexplored through qualitative inquiry.This study explores how marketing professionals perceive, implement, and evaluate AI technologies in digital ma...

PENGARUH DIGITAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PENJUALAN PERHIASAN SARI DEWI GOLD & SILVER

Pande Putu Yudhist Devananda · Ketut Elly Sutrisni

The development of digital technology has transformed traditional marketing paradigms into more interactive and measurable digital-based strategies. This study aims to analyze the effect of digital marketing on purchase intention with brand image as a mediating variable in the jewelry sales of Sari Dewi Gold & Silver i...

PENGARUH DIGITAL MARKETING NETFLIX INDONESIA TERHADAP BRAND AWARENESS SEBAGAI LAYANAN STREAMING BERBAYAR PADA INSTAGRAM @NETFLIXID (Studi pada Unggahan Instagram @netflixid Tanggal 19 Januari 2024).

MEIDIANA SALSABILA, .

Digital marketing menjadi salah satu jalan bagi pemasar untuk dapat terlibat dengan calon pelanggan atau pelanggan, salah satunya menanamkan kesadaran merek (brand awareness). Adanya brand awareness bagi suatu brand sangatlah penting untuk menghadapi tingginya persaingan bisnis, dimana brand awareness ini akan membuat...

Guthali – challenges in marketing Indian handicrafts and handloom

Rekha Attri · Rahul Bairagi

Learning outcomes After reading and discussing the case, the participant would be able to: comprehend business expansion strategies and challenges of an entrepreneur dealing with handicraft and artefacts, digital marketing, entrepreneurship and marketing strategy; understand how a comprehensive digital marketing plan f...

Digital Marketing is Rooted in Traditional Marketing: A Comprehensive Research Paper

Kumer Animesh Bhattacharjee

Book Summary - 12 Guiding Principles of Content Marketing

Agata Krowinska

Analysis of Effective Marketing Strategies in Facing Tight Competition in the Marketplace Global

Karta Negara Salam · Sandi Aslim · Prudence Patricia Hieroploise Palinggi · Ibrahim Marsela · y 1 más

This study aims to analyze the effectiveness of marketing strategies in addressing intense global competition, focusing on digital transformation, differentiation, and adaptive strategies. It examines how artificial intelligence (AI), big data analytics, and omnichannel marketing enhance customer engagement and competi...