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null Adi Juliansyah · null Adri Setiawan D.P. · null Agung Indra Kusuma · null Anditalin Anggraeni · y 2 más
The maritime industry, traditionally reliant on intuition and experience-based decision-making, is undergoing a transformation with the increasing adoption of digital marketing strategies. However, the epistemological foundations of this transition remain underexplored, particularly in the context of leadership and str...
Mr. Kye Shoes is a family-run company that few a is completing shoe orders for a number of organizations, including the TNI and an outsourcing firm for security guards. However, there is inadequate equipment, including shoe molding, to accommodate the large number of orders. Digital marketing is done by Mr. Kye Shoes,...
Purpose: The purpose of this research is to analyze consumer preferences towards digital marketing and its implications for the competitive advantage of Small and Medium Enterprises (SMEs) in Banyuasin Regency. Research Methodology: The population of this study consists of consumers of SMEs residing in the Banyuasin Re...
economics and businesssocial sciences8. Economic growth
The aim of the thesis was to identify the opportunities and challenges of digital marketing in Nepal by exploring the trends followed by Finland in this global market. Theoretically, digital marketing includes offline activities as well as online ones, including content creation, optimization, and data analysis. Digita...
economics and businesssocial sciences8. Economic growthdigital marketing
Nowadays, where internet technologies are used extensively, still there are too many companies not to be_x000D_ involved in digital marketing. But digital marketing is evolving and diversifying day by day. Thus, there_x000D_ are differences between digital marketing activities of companies. In this respect, this resear...
null Tubel Agusven · null Selvi Fauzar · null Muhammad Rizki · null Agustinus Sihombing · y 2 más
Kuala Sempang Village, located in Bintan Regency, is known for its local products, such as snacks and chips made from agricultural and plantation produce. However, the limited knowledge and skills in digital marketing pose a significant challenge for members of the Joint Business Group (Kelompok Usaha Bersama, KUBE) in...
Abstract In the complex landscape of contemporary tourism, destinations must assert their brand and digital strategy to stand out globally. This chapter analyses Hamburg’s digital marketing strategy, emphasising its strengths and weaknesses. As Germany’s largest seaport and the third largest in Europe, Hamburg is disti...
null Royda Sagala · null Danyel Julfan Sinaga · null Rofan Aceh · null Dandy Tambunan
Digital transformation has significantly changed the marketing landscape, creating a need for strategies that integrate advanced technology with humanistic approaches and digital ethics. This study examines the integration of Marketing 5.0 strategies with digital ethical principles to enhance customer loyalty in today’...
This study examines the marketing transformation of coffee shop MSMEs through the integration of branding and digital marketing strategies in facing the challenges of the digital era. The objective of the study is to understand how MSMEs adopt and manage these strategies to improve their competitiveness and business su...
Alongside the advancement of information technology, the marketing industry has grown pretty quickly. SMEs today have to implement new marketing techniques to promote their goods in the digital age. MSMEs exist in Segaran Village, Klaten, aswell. SMEs have the potential to succeed in Segaran Klaten Village because of t...
economics and businesssocial sciences11. Sustainability1. No poverty
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