Buscador de Tesis y publicaciones académicas

Determinants of Adoption of Digital Marketing among Selected Small and Medium Scale Enterprises in Lagos State, Nigeria

Adeyemi Adepoju · Christiana Adeniyi · Roseline Kolawole · Hameed Adebambo

The benefits of the adoption of digital marketing cannot be over-emphasized in the context of developed countries. This is however not the case in developing country context which is characterized with numerous challenges. Such challenges are well stated in the framework of technology, organization and environment (TOE...

Identification of Digital Marketing in Increasing Tourist Visits to Tembok Village, Buleleng

Trianasari Trianasari · Ni Made Ary Widiastini · Putu Saputra

This study aims to identify digital marketing in an effort to increase tourist visits to Tembok Tourism Village, Buleleng, using qualitative descriptive methods and a case study approach. Data were collected through observation, interviews with tourism village managers, and analysis of documentation related to the digi...

Marketing Strategy Analysis on China’s Fast Food Industry: Case from KFC

Shenru Su

This study is in the context of digital marketing. It aims to study several marketing strategies of KFC: advertising marketing, brand marketing, word-of-mouth marketing, price strategy, and localization strategy. The study found that through multi-channel marketing, KFC consolidated its brand foundation to attract cons...

The Influence of Green Marketing and Digital Marketing on the Competitiveness of MSMEs Tempeh Chips in Malang City with Brand Image as a Mediating Variable

Jauharotun NAFISAH · Aldina SHIRATINA

This research aims to analyze the effect of green marketing and digital marketing on the competitiveness of MSMEs mediated by brand image. The object of this research is MSME players in the tempeh chips sector in Malang City, with data collected from 150 respondents. This research uses a quantitative approach. Sample m...

Penerapan Metode Analytical Hierarchy Process Dalam Komunikasi Pemasaran Pada Era New Wave Marketing

Novalia Agung Wardjito Ardhoyo · Sunarto Sunarto · Hifni Alifahmi

The world is currently entering the Big Data era. Organizations take advantage of this moment and make it a tool for strategic business maneuvers. As was done by the modern Primago Islamic boarding school. All Primago marketing communication activities are mediated by social media. However, until now there is no formul...

Chapter 17: Leveraging AI for Email Marketing Campaigns

Autoría no especificada

Content Marketing and Sponsorship

Lucas Petermeier · Benjamin Becker · Christof Backhaus

Implementation of Marketing Strategies and Customer Acquisition

Nabila Salma Hafizhah · Erlita Ridanasti

This study aims to analyze the marketing strategies and customer acquisition efforts of PT Wangsa Jatra Lestari in the manufacturing and printing services sector. The research employs a qualitative approach, including in-depth interviews with key stakeholders and secondary data analysis. The findings reveal that PT Wan...

Strengthening MSMEs' Online Branding Through Social Media Marketing Training Programs

null Haudi · Khusnul Khotimah · Yanti Budiasih · null Sunardi · y 4 más

Digital transformation has driven significant changes in the marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), particularly through the use of social media as a means of strengthening online branding. However, many MSMEs still face obstacles in the form of limited conceptual understanding of digital...

A STUDY ON THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES ADOPTED BY AV ROOFINGS MARKETING

Autoría no especificada