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92.100 resultados para «marketing digital»

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Artículo 2026 Revisado por pares

Designing an Online Marketing Model for International Maritime Logistics Services with a Focus on the B2B (Business-to-Business) Approach: Identifying Barriers to Digital Adoption and Developing Strategies to Overcome Challenges in the Maritime Transport Industry

Kamran Hosseinzadeh Bakhtouri · Mehdi Bagheri · Soheila Jokar

This study aims to design an online marketing model for international maritime logistics services based on a business-to-business (B2B) approach, focusing on identifying digital adoption barriers and proposing strategic solutions to enhance marketing performance. The study employed a descriptive–analytical mixed-method...

economics and business social sciences
  • KMAN Publication Incorporation
  • DOI: 10.61838/dtai.214
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Artículo 2025

Digital marketing in increasing the efficiency of interaction between market entities

Autoría no especificada

The processes of digitalization and digital transformation of the economy have been studied as prerequisites for the development of digital marketing. The main trends in digital marketing and key challenges faced by companies in the process of digital transformation and the use of digital tools have been identified and...

  • НУ «Чернігівська політехніка»
  • Ukrainian
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Artículo 2025

PENGARUH LABEL HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM SYARIAH : DIGITAL MARKETING SEBAGAI VARIABEL INTERVENING (Studi Kasus UMKM Syariah Kota Pekanbaru)

Pebrianto, Erpindo Soni · Mahyarni · Andrini, Rozi

UMKM Syariah sebagai salah satu sumber ekonomi di banyak negara islam termasuk di indonesia, memberikan kontribusi yang signifikan terhadap penciptaan lapangan kerja, pengentasan kemiskinan serta berperan penting dalam pertumbuhan perekonomian. khususnya dalam menyediakan produk yang sesuai dengan prinsip syariah. Namu...

Label Halal Keputusan Pembelian economics and business social sciences
  • UIR PRESS
  • English
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Artículo 2025 Revisado por pares

Enhancing Sales Performance in Henan’s Media Industry through the Synergy of Digital Marketing and AI

null Zhao Weiguang

This study examines how digital marketing and artificial intelligence (AI) can improve sales performance in the media industry of Henan Province, China. As the market undergoes rapid digital transformation, understanding the role of these technologies in driving sales is crucial for maintaining competitiveness. The res...

  • Science Research Society
  • DOI: 10.52783/cana.v32.3376
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Artículo 2025 Revisado por pares

Artificial intelligence and personalisation in EU marketing as a vector of digital transformation

Petru Rosca · Larisa Trifonova

With the rapid development of technologies, artificial intelligence is becoming a key tool for improving the effectiveness of companies' marketing activities in general and marketing strategies in particular in the European Union. This transformation is supported by the EU Digital Transformation Strategy 2030, which ai...

economics and business social sciences
  • Free International University of Moldova
  • DOI: 10.54481/uekbs2024.v1.44
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Artículo 2024 Acceso abierto Revisado por pares 4 citas

USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS

null Laksamana Khaidir K.N · null Muhammad Irwan Padli Nasution

This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on midd...

2. Zero hunger economics and business social sciences 1. No poverty
  • CV. Alim's Publishing
  • DOI: 10.59024/jise.v2i1.542
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Artículo 2025 Acceso abierto Revisado por pares

Exploring Innovative Pathways in Digital Marketing Models in the Era of Artificial Intelligence

Yiran Chen

Digital marketing's dependency on technology has grown exponentially, with AI leading the charge in innovation and shaping new paradigms. As AI becomes more integrated into marketing strategies, it has fundamentally changed the dynamics of business-to-consumer relationships. The emergence of digital marketing has drama...

economics and business social sciences
  • Darcy & Roy Press Co. Ltd.
  • DOI: 10.54097/z5cf0740
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Artículo 2023 Acceso abierto Revisado por pares

DIGITAL MARKETING COMMUNICATION STRATEGY OF RINJANI TREKKING TOUR PACKAGES AT MUJI TREKKER TOUR & TRAVEL

null Ida Ayu Yadnya Sari Dewi Utami Pidada

A tour package is a travel product sold by a travel agency company or a transport company that works with it where the price of the tour package includes travel costs, hotels or other facilities. Muji Trekker Tour & Travel is a travel agency that packages various kinds of tour packages that are marketed to the intended...

economics and business social sciences
  • Bajang Institute
  • DOI: 10.53625/ijss.v3i2.6305
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Artículo 2025 Acceso abierto Revisado por pares

PENDAMPINGAN STRATEGI PENGEMBANGAN USAHA DALAM MENINGKATKAN PANGSA PASAR MELALUI SOSIAL MEDIA MARKETING PADA SAMBAL ROA DI POMBEWE BIROMARU

Ade Dwi Yanti · Syamsul Bahri Dg Parani · Maskuri Sutomo · Fera Fera

The mentoring strategy implemented to assist business actors in adopting Digital Marketing for MSME partners is crucial for business development. The primary focus is on improving MSME performance through understanding and applying digital marketing concepts. The mentoring method begins with an evaluation phase, follow...

economics and business social sciences
  • Politeknik LP3I Jakarta
  • DOI: 10.34127/jrlab.v14i3.1340
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Artículo 2025 Revisado por pares

Contemporary Digital Marketing Techniques Used in Unhealthy Food Campaigns Targeting Young People

Shaikh M Fakhre Alam Siddique · Anusha Mustafa

The rapid expansion of the digital media environment has fundamentally reshaped food marketing practices, shifting influence from traditional mass communication to highly interactive, personalized, and algorithm-driven social media platforms. These contemporary digital marketing techniques (DMT) increasingly shape diet...

media and communications social sciences
  • Research Journals Online
  • DOI: 10.71317/rjsa.003.06.0667
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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