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Bayu Eka Wicaksana · Idha Farida · Diarsi Eka Yani · Anak Agung Made Sastrawan · y 2 más
One of the most popular ornamental fish commodities is discus fish (Symphysodon discus). Discus fish are popular amongst others because of their wide varieties, unique colors, and income opportunities. The development of information and technology, especially the internet, has become a new opportunity in increasing the...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
The rapid evolution of digital marketing landscapes necessitates a strategic reevaluation within the pharmaceutical beauty sector, emphasizing the critical role of Key Performance Indicators (KPIs) in enhancing marketing effectiveness and driving business success. This research investigates the impact of KPI-driven str...
Pharmaceutical BeautyConsumer Engagementeconomics and businesssocial sciences
This article expounds the concept and present situation of short video advertising marketing, analyzes the advantages of short video advertising marketing in the emerging media era, and then explores the marketing strategy of native advertising content under the short video media communication in the digital era.
In today's digital era, the Internet plays an indispensable role in daily life, significantly influencing how consumers interact with brands. The rise of online marketing—encompassing tools like email, web marketing, and social media marketing—has revolutionized traditional advertising by enabling dynamic, two-way comm...
This study aims to map the trends and impacts of augmented reality (AR) in the context of digital marketing through bibliometric analysis. Data were collected from Google Scholar for the period 2002–2025 using Publish or Perish (PoP) software. The results show that publications on AR in digital marketing have increased...
In the digital marketing environment, personalization has become one of the key factors in creating competitive advantages for companies. Modern consumers increasingly expect marketing messages tailored to their individual needs, preferences, and behavior. This article examines the concept of personalization in digital...
Marketing campaigns in the digital age have moved from basic mass communications to highly targeted, individualized, and engaging strategies. The use of Artificial Intelligence (AI) technologies into digital marketing techniques has made this change feasible. This study explores the impact of artificial intelligence (A...
Digital marketing offers numerous opportunities for improving the operations of micro and small enterprises, enabling them to increase visibility and competitiveness in the market. This thesis explores the key characteristics of digital marketing, compares it with traditional marketing, examines its application in busi...
Društvene znanostidigitalni marketingEconomicssocial sciences
By optimizing website design, using energy-efficient servers, and reducing reliance on unnecessary email newsletters, environmental marketing reduces energy consumption associated with digital activities. The use of social media platforms to regularly raise awareness about environmental issues is an example of sustaina...
Imannudin Akbar · Reni Nursyanti · Muhammad Wahyu Ramadhani · Dani Setiawan
Over time, companies have begun transitioning their marketing systems from conventional methods to modern approaches by leveraging the internet. This shift is further supported by the ease of accessing social media, conducting transactions, and communicating online, all of which make internet-based marketing increasing...
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la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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