Buscador de Tesis y publicaciones académicas

Introduction Training on How Search Engine Marketing Works for Digital Marketing Platforms for students of SMAN 16 Bandung

Imannudin Akbar · Reni Nursyanti · Muhammad Wahyu Ramadhani · Dani Setiawan

Over time, companies have begun transitioning their marketing systems from conventional methods to modern approaches by leveraging the internet. This shift is further supported by the ease of accessing social media, conducting transactions, and communicating online, all of which make internet-based marketing increasing...

Digital marketing strategy proposal for Yoga Brno Studio

Kovchak, Karyna

Kovchak, K. Digital marketing strategy proposal for Yoga Brno Studio. Bachelor thesis. Brno: Mendel University in Brno, 2021. The main objective of this bachelor thesis is to develop and propose digital marketing strategy for Yoga Brno Studio to raise studio awareness and attract new customers. The work provides specif...

Digital Transformation and Marketing Communications

Hamid Shaker · Mostafa Purmehdi

The Improving Market Performance of MSMEs in Banyumas: Digital Marketing, Digital Accounting and Competitive Strategy

Nur Isna Inayati · Sevian Anggi · Suryo Budi Santoso · Selamet Eko Budi Santoso

This research aims to analyze the impact of digital marketing, digital accounting, and competitive strategies on enhancing the market performance of micro, small, and medium enterprises (MSMEs) in the digital era. Given the significant challenges and opportunities faced by MSMEs, this study explores how digital marketi...

E-Commerce and Digital Marketing Practices: Their Uneven Effect on Retail Sales Performance in Surigao City

Marivie S. Piollo · Eric M. Villamar · Cris S. Saranza

Digital marketing is widely promoted as an equalizer for small retailers in emerging markets, yet evidence on whether its returns are evenly distributed - across firms and across marketing channels - remains limited. Drawing on the technology-organization-environment framework and the resource-based view, this study ex...

Interrelation of Reverse Psychology and Digital Marketing

Alman Bansal -

This review paper explores the concept of reverse psychology in digital marketing, a strategy where brands deliberately deviate from traditional marketing norms to capture consumer attention through unexpected and unconventional tactics. Reverse psychology marketing, as defined by Sinha & Foscht (2007), leverages the c...

Examining the Impact of AI and Digital Marketing on Consumer Purchase Intention

Aditi R. Khandelwal · Ratisha Yadav · Ankita Chaturvedi · A. V. Senthil Kumar

This study examines the impact of Artificial Intelligence (AI) and Digital Marketing on Consumer Purchase Intention. Through a sample of 400 respondents from North-West India, comprising both males and females across different age groups, data was collected via an online survey questionnaire. Statistical analyses, incl...

Digital Marketing Melalui Pembuatan Web Profile dan Rebranding Kelompok Wanita Tani Melati Bojongmanggu

Lina Karlina · Ade Irma Susanty · Taufan Umbara · Rizza Indah Mega Mandasari · y 2 más

Digital transformation is forcing global MSMEs to adopt technology, especially digital marketing. However, not all MSMEs are taking full advantage of it. In Indonesia, limited resources and low marketing skills challenge the growth of MSMEs. Digital marketing and market capability proved to influence performance, while...

How cloud knowledge management platforms enhance innovation in digital marketing strategies?

Mohammed Ahmed Al-Hamamy · Bashar Thaker Al-Qotaje · Manal Alsammak

Type of the article: Research ArticleAbstractCloud-based knowledge management platforms provide real-time, collaborative digital environments for storing and distributing organizational intelligence.. This study aims to examine the impact of cloud-based knowledge management platforms and innovation on digital marketing...

INNOVATIVE TECHNOLOGIES IN THE MARKETING POLICY OF BANKS

Іryna Krasnova · Evgeniy Danyliuk · Artur Stryzhak

In the face of dynamic changes and uncertainties such as pandemics, crises, and war, the banking business is focusing on maximizing its transition to online services. This requires a constant search for innovative banking service channels that reduce irrational operating costs, while ensuring that each client can recei...