Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares

The Influence of Product Quality, Brand Image and Digital Marketing on Purchasing Decision for Indomie Products in Banjarnegara

Vina Susanti · Arini Hidayah · Luthfi Zamakhsyari

The purpose this study is to ascertain the influence of product quality, brand image and digital marketing on indomie purchasing decisions in Banjarnegara. This type of research use a quantitative approach using the purposive sample method, with the criteria of Indomie consumers and domiciled in Banjarnegara. There are...

economics and business social sciences

• PT Formosa Cendekia Global
• DOI: 10.55927/eajmr.v3i9.10861

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Capítulo de libro 2024 Revisado por pares 1 cita

Sustainable Travel Behavior

Suraj Jaywant Yadav

Sustainable travel behavior has become crucial as tourism's environmental impact grows. Digital marketing and social media play vital roles in promoting sustainable tourism. This study explores how digital marketing campaigns influence consumers' sustainable travel choices and the role of social media in shaping these...

economics and business social sciences

• IGI Global
• DOI: 10.4018/979-8-3693-9230-0.ch017

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Dataset 2025 Acceso abierto

Examining differences in exposure to digital marketing of unhealthy foods reported by Canadian children and adolescents in two policy environments

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background There has been relatively little research on youth’s exposure to food marketing on digital media, which is important as new digital platforms emerge and youth spend more time online. Evidence evaluating different policy approaches to restricting digital food marketing to children is also limited. Th...

health sciences medical and health sciences

• DOI: 10.6084/m9.figshare.c.7664273.v1

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Preprint 2026 Acceso abierto

DIGITAL MARKETING STRATEGIES FOR LAW FIRMS: A COMPREHENSIVE APPROACH TO PROMOTION IN A HIGHLY COMPETITIVE MARKET

Keda, Roksoliana

Abstract This paper analyzes key digital marketing instruments and strategies specifically tailored for the legal sector. It examines the nuances of promoting legal services within a saturated market, emphasizing the roles of Search Engine Optimization (SEO), Local SEO, and Search Engine Reputation Management (SERM). B...

Marketing FOS: Economics and business social sciences law

• Zenodo
• enc
• DOI: 10.5281/zenodo.18422872

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Tesis de maestría 2023 Acceso abierto

O impacto do marketing digital nas startups: o caso da empresa SCUBIC

Afonso, André Oliveira

A influência do marketing é inegável para o sucesso de qualquer organização. Nas startups assume uma relevância ainda maior sendo que, pela sua natureza, são mais vulneráveis. Considerando ainda a conjuntura atual (pós-pandemia Covid-19), a tecnologia alcançou um crescimento exponencial e, por consequência, também o ma...

Marketing Impacto economics and business social sciences

• Portugal
• Portuguese

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Artículo 2025 Acceso abierto Revisado por pares

OPTIMALISASI PENJUALAN UMKM BUNDO KANDUNG MELALUI PELATIHAN DIGITAL MARKETING

Nanda Jarti · Weni Lestari Putri · Chinta Yolanda Sari

This community service activity aims to increase the capacity of Micro, Small, and Medium Enterprises (MSMEs) in the Bundo Kandung Community, Tiban Lama, in utilizing digital marketing as a strategy to increase sales and competitiveness in the digital era. Problems faced by MSMEs in this community include low understan...

economics and business social sciences

• Asosiasi Idebahasa Kepri
• DOI: 10.37296/jpi.v7i1.445

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Artículo 2025 Revisado por pares

The Role of Digital Transformation, Human Resources, and Marketing on Economic Growth in the Digital Industrial Era: A Bibliometric Analysis in Indonesia Over 1 Decade

null Ulumiddin · null Donny Melianto · null Kurnadi · null Siti Mujanah

This study analyzes the role of digital transformation, human resource (HR) management, and marketing strategies in driving Indonesia’s economic growth in the digital industrial era using a bibliometric approach. Adopting the PRISMA method, 198 indexed articles (2016–2025) were systematically selected. Data were analyz...

economics and business social sciences

• Outline Publisher
• DOI: 10.61730/cpryk885

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Artículo 2023 Acceso abierto Revisado por pares

Aplicación del marketing digital al posicionamiento en un colegio privado

Anabeth Estefani Balcon Gozme · Allison Celida Veronica Hernandez Palacios

Objective. The purpose of this research was to demonstrate the existence of a correlation between digital marketing focused on the most popular digital platforms and the positioning of a particular educational institution. Methods. The study was of applied type, correlational and cross-sectional. A survey was applied t...

• Universidad de Huánuco
• DOI: 10.37711/rcie.2023.3.2.26

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Artículo 2024 Acceso abierto Revisado por pares

Impact of Digital Marketing Strategy, Brand Image, and Influencer Selecttivenes on Purchasing Decision for Netflix Product

Rizky Hidayat · Rita Ambarwati Sukmono

The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the impact of brand imag...

media and communications social sciences Digital Marketing Influencer Marketing

• Universitas Muhammadiyah Sidoarjo
• DOI: 10.21070/ups.4665

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Artículo 2026 Acceso abierto Revisado por pares

Transformation of Jamu Turmeric Asem Marketing Strategy from Traditional to Semi-Digital Approach in Sharia Economic Perspective: A Case Study of Oemah Turmeric Asem Kaligangsa

Faiq Rafi'ulhaq

Marketing transformation is an important need for micro, small, and medium enterprises (MSMEs), including traditional herbal medicine businesses, in dealing with changes in consumer behavior and the development of digital technology. This study aims to analyze the transformation of the marketing strategy of Asem Turmer...

economics and business social sciences

• Institut Agama Islam Bunga Bangsa Cirebon
• DOI: 10.47453/ecopreneur.v7i1.3995

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