Buscador de Tesis y publicaciones académicas

Core Mechanism of Digital Marketing Communication Effect in the Era of Big Data

Runfa Li · Zheng Cao · Ou Wang · Xianghua Yue

In the era of big data, “digital marketing” is a fashion and a trend. To explore the core mechanism of digital marketing communication effect is to better play the role and advantages of digital marketing. This paper focuses on “digital marketing connotation overview”, “problems existing in the development of digital m...

Digital Sport Marketing

Vanessa Ratten · Ashleigh-Jane Thompson

Abstract This chapter aims at bringing a sport-centric approach to the study of digital marketing. This is important as most of the existing research on digital marketing takes an industry-neutral perspective that generalises theory to all contexts. The sport industry has been a major recipient of digital marketing so...

The Influence Of The Technology Acceptance Model On Digital Marketing Adoption Among Micro, Small, And Medium Enterprises (Msmes): The Moderating Role Of Digital Marketing Training

Ali Amzah · Marliyah Marliyah

This study aims to analyze the influence of the Technology Acceptance Model on the adoption of digital marketing among MSMEs, with digital marketing training as a moderating variable. The focus of this study is on MSME participants who attended a digital marketing training program organized by the Medan City Department...

The impact of digital inbound marketing on digital marketing performance

Ali Zakariya Al-Quran · Ali Bani-Khaled · Mohammad Mousa Eldahamsheh · Hanan Mohammad Almomani · y 2 más

Digital Marketing Communications: Selection Criteria

Kapustina, L. · Gaiterova, O. · Izakova, N. · Lazukov, M.

This article discusses the concepts of digital and internet marketing and analyzes the classification of digital marketing communications. The purpose of the study is to develop criteria, a methodological approach to selecting the most appropriate digital marketing tools for a particular enterprise and market, and a sy...

OPTIMASI TIPE AFFILIATE DIGITAL MARKETING TERHADAP PRODUK UMKM DENGAN MODEL DESKRIPSI CLUSTERING

Laurentinus Laurentinus · Hengki Hengki · Sarwindah Sarwindah · null Okkita Rizan · y 1 más

Digital marketing berkembang dengan luar biasa dengan berbagai macam tipe konsep pemasaran digital dan komunikasi online. Digital marketing merupakan kunci dalam bisnis era saat ini. Tipe digital terdiri dari search, sosial media, content, email dan paid ads. Optimasi tipe digital marketing yang digunakan dengan bebera...

Impact of Digital Marketing in Building Brand Awareness and Engagement

Dr. S. Maria Antony Raj

Digital marketing has transformed how brands communicate with customers, greatly increasing brand exposure and engagement. This study investigates the effectiveness of digital marketing tactics such as social media marketing, content marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC)...

Digital Marketing Logic, Mechanism, Strategy and Evaluation

Miaorou Tan

Digital marketing is a marketing method based on digital technology and internet platforms. In recent years, with the popularity of mobile Internet and the development of social media, digital marketing has attracted more and more attention from enterprises and organizations and has become one of the important means to...

Digital Marketing Strategy For A New Online Business

Obanla, Gbemisola Esther

The advent of the internet has created vast opportunities that have made it easy to start and scale a business. Right at the fingertips of every individual, the internet has made it possible to start a business through eCommerce and scale the business using digital marketing. Digital marketing opportunities are not exc...

How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges

Darrell Norman Burrell · Aikyna Finch · Eugene J. M. Lewis · Maurice E. Dawson · y 1 más

Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable/green marketing. For colleges, this means reducing advertising, marketing, and promotions costs in conjunction with lessening previous environmental imp...