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THE PROGRESSION OF ELECTRONIC MARKETING IN INDIA DURING COVID 19 PANDEMIC

SYED ABDEEN ABDULLA

E - Marketing is the process of promoting a brand using the Internet technologies. It comprises both indirect marketing elements and direct response marketing which employs wide range of technologies to aid businesses to connect with their customers. Emarketing uses digital technologies to assist selling goods or servi...

Integrated innovative marketing strategy growth-hacking in an industrial enterprise

Andriі Yakivchenko

This article explores the Growth Hacking concept as an innovative marketing strategy for industrial enterprises, highlighting its role in digital transformation, automation of marketing processes, and behavioral mechanisms in shaping competitive advantages. Special attention is given to integrating Growth Hacking into...

Strategi Pemasaran Digital untuk Meningkatkan Usaha Kecil dan Menengah

null Tubagus Yahya

Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be able to stimulate the economy amidst the current economic slowdown. The use of digital technology-based marketing concepts (digital marketing) giv...

EDUKASI DIGITAL MARKETING MENUJU UMKM KREATIF DI DESA TAMAN KECAMATAN GRUJUGAN

null Aji Ahmad Amrozi · null Agus Afandi

The role of Usaha Mikro, Kecil, dan Menengah (UMKM) in national economic growth and job creation is crucial, especially in areas with limited access to information technology. In Desa Taman, Kecamatan Grujugan, significant challenges exist in the adoption of digital technology by UMKM operators, leading to limitations...

Enhancing MSME Performance and Local Tourism Development in Pematang Johar through Digital Marketing Strategies

Haryadi Haryadi · Ahmad Hidayat · Miftah El Fikri · Shintami Oktavia · y 3 más

The International Community Service conducted in Pematang Johar Village, Deli Serdang Regency, aims to empower local MSMEs and promote sustainable tourism through digital marketing innovation. Despite its rich tourism potential and strategic location, most local entrepreneurs still rely on conventional marketing method...

Pelatihan Pengolahan Limbah Tutup Botol Plastik dan Sosialisasi Digital Marketing di UKM Craft Pati

Mukhamad Nurkamid · Anastasya Latubessy

There are not many Usaha Mikro Kecil dan Menengah (UMKM) in Pati are utilizing the marketplace and digital promotion media to marketing their products. Based on the survey, 56% reasoned that they lacked understanding of digital promotional media, 42% said they did not have time to create content for digital marketing a...

Pelatihan Digital Marketing Syariah sebagai Pendukung Pertumbuhan UMKM di Geprek Cila

Wiwit Desriani · Sandre Yulia · Farhan Zaldi · Herlina Yustati · y 1 más

This study aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Geprek Cila through the use of digital marketing. The reason for choosing this topic is based on the great potential of MSMEs in driving the local economy and the challenges faced in adapting to the digital era. This research activity uses inten...

Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing

Yingna Chao · Hongfeng Zhu · Yueding Zhou

In today's digital economy, digital marketing has become a crucial means for businesses to drive growth and enhance brand exposure. However, with increasing competition, predicting and optimizing advertising effectiveness has become a pivotal component in formulating digital marketing strategies. In order to better und...

Explaining the Digital Health Marketing Model in Gaining Health Welfare Support from Nonprofits

Mohammad Ekram Yawar · Mohammad Qurban Hakimi

Background and Objective: By using digital health marketing as a means of connecting donors and beneficiaries, non-profit organizations can drive their marketing activities to reach more donors and donors and fulfill the benevolent intentions of donors to help people in need. Therefore, the main objective of this study...

Navigating Digital Marketing in Entrepreneurship: Interdisciplinary Perspective Through Systematic Review

Hervandiaz Santoso · Agung Purnomo