Buscador de Tesis y publicaciones académicas

Marketing experiencial e turismo: uma aplicação aos summer camps e cursos de línguas

Vargas, Joana Margarida Balbina

O presente trabalho explora a aplicação do marketing experiencial no setor do turismo, com especial enfoque em summer camps e cursos de línguas. A investigação, realizada no contexto da empresa Juvigo, analisa a criação de estratégias que integram marketing digital, gestão de SEO e produção de conteúdos para atrair con...

The Effect Of Digital Content Marketing, E-WOM And Viral Marketing On The Interest Of Domestic Tourist Visits With Virtual Emotional Engagement As An Intervening Variable

Wenny Pebrianti · Ramadania Ramadania · Resti Nursabilla

This study aims to analyze the effect of Digital Content Marketing, electronic word of mouth (E-WOM), and Viral Marketing on the interest of domestic tourist visits in Indonesia with Virtual Emotional Engagement as an intervening variable. The research method uses quantitative approach with SEM-PLS analysis. The Data w...

Pemberdayaan Masyarakat Melalui Usaha Rumah Tangga dengan Strategi Digital Marketing dalam Meningkatkan Pendapatan Ekonomi Keluarga

null Jummaini · null Nurlela · Chairil Akhyar · null Adnan · y 2 más

Pemasaran merupakan elemen penting menjalankan sebuah bisnis. Banyak pelaku bisnis yang meluangkan waktunya untuk memikirkan metode pemasaran apa yang tepat agar barang yang dijualnya laku di pasaran, karena sukses tidaknya bisnis bergantung pada metode/ cara pemasaran apa dan bagaimana yang dilakukan oleh pelaku usaha...

Social Media Marketing and Sustainability of Small and Medium Enterprises (SMEs) During COVID-19 Pandemic: Case Study of Gucheez, Central Java, Indonesia

Mohammad Fuad Fauzul Mu'tamar · Millatul Ulya · Burhan Burhan · Fajar Kurniawan

The Covid-19 pandemic harms the countries' economies, particularly in small and medium enterprises (SMEs). To stay in business, they must be able to adapt to digital technology. Traditional product marketing must transform into digital marketing, including social media marketing. This research aims to examine social me...

LEVERAGING DIGITAL CHANNELS FOR CUSTOMER ENGAGEMENT AND SALES: EVALUATING SEO, CONTENT MARKETING, AND SOCIAL MEDIA FOR BRAND GROWTH

Mbonigaba Celestin*, S. Sujatha**, A. Dinesh Kumar*** & M. Vasuki****

The research explores the effectiveness of digital marketing strategies, particularly Search Engine Optimization (SEO), content marketing, and social media, in boosting brand awareness. The objective was to assess the impact of these strategies on customer engagement and visibility. A mixed-methods approach was used, i...

INTEGRATION OF DIGITAL TECHNOLOGIES INTO MARKETING PROCESSES: CHALLENGES AND PROSPECTS

Svitlana Bilous · Daniil Suprun · Egor Perepelytsia

This article examines the challenges and prospects of integrating digital technologies into marketing processes, a critical topic given the increasing competitiveness of the global market. The study underscores the importance of developing effective strategies for adopting digital tools in marketing to retain existing...

DIGITAL MARKETING MEETS CHANGING CONSUMER BEHAVIOUR: A NEW ERA OF ENGAGEMENT

Palmucci D. N. · Magrelli V. · Santoro G.

Current Advances on the Application of Blockchain Solutions in Digital Marketing

Sami Mnasri · Ahmad Hassanat · Mansoor Alghamdi · Malek Alrashidi · y 1 más

Marketing plan for HEROINES : Case study

Truda, Rafaela

Marketing strategy is an essential component of every company. This research provides an achievable marketing plan for HEROINES, a newly formed female pop band. This research aims to design a well-structured digital marketing plan for HEROINES to increase their audience, raise brand awareness, and make it easier to ent...

Art as A Dependable Driving Force in New Age Marketing

Andrew-Essien, E. (Esekong)

Art has been a traditional marketing tool for ages. Visual and performing arts have been used for publicity, advertising, and marketing promotions in many media. With the advent of the internet and the integration of digital technology into the marketing process, the scope of marketing and its networks have extended. T...