Buscador de Tesis y publicaciones académicas

"Result-Driven SEO & Digital Marketing Agency"

shivam shukla

"RankOptim is a trusted SEO and digital marketing agency helping businesses boost rankings, traffic, and sales. Get expert SEO, PPC, and content strategies tailored to your growth. "

Difficulties in Using Online Teaching Tools in Digital Marketing Courses

Thu Thi Kim Le · Thuy Thi Thanh Vu

The Dynamics of SME Digital Marketing in the Digital Business Ecosystem

Fadillah Fadillah · Fismayatni Cholifah · Azzahra Putri · Yulia Fitriani · y 2 más

The rapid advancement of digital technology has transformed business practices globally, impacting not only large corporations but also Micro, Small, and Medium Enterprises (MSMEs). In the digital era, MSMEs are required to adopt innovative strategies, particularly in marketing, to remain competitive and sustainable. D...

SOSIALISASI PEMANFAATAN DIGITAL MARKETING DAN PEMBUKUAN SEDERHANA DALAM UPAYA PENINGKATAN UMKM DESA KARANGAN

Hadi Sucipto · David Songgo Bakti

Kemajuan teknologi yang semakin pesat mendorong UMKM untuk berevolusi dalam digital marketing.UMKM didesa Karangan masih banyak yang sepenuhnya belum memanfaatkan media social yang ada..Kurangnya pengetahuan dan keahlian yang dimiliki tentang digital marketing menjadikan penggunaan digital marketing masih terbatas.Oleh...

DIGITAL MARKETING COMMUNICATION STRATEGIES IN THE ERA OF DISRUPTION

Romano Aulia Rahman

The era of technological disruption has fundamentally changed the way companies run business and interact with customers. This research aims to explore effective digital marketing communication strategies amidst this rapid change. The research method used is a qualitative approach with case studies of several companies...

Studi Penetrasi Applikasi Media Sosial Instagram Sebagai Media Pemasaran Digital Pada UMKM

Jovito Bryant Budiman · Indasari Deu

Digital marketing is one of the important elements in the product sales strategy in the digital era. Developing technology and increasing internet penetration allow MSMEs to reach a larger audience. An effective digital marketing strategy can increase product visibility, attract potential customers, and increase sales....

Model Transformasi Digital pada Komunikasi Pemasaran Pertanian di Indonesia

Noviarta Rizky Manik

Marketing communication can also be interpreted as a two-way exchange of information between parties or institutions that are visible in marketing. The use of digital media as a means of communication is currently used to produce, reproduce, distribute or disseminate and convey information in marketing activities. Mark...

Strategi Pemasaran Efektif Untuk Meningkatkan Penjualan di Era Digital

null Nurul Indawati · null Bambang Setyo Pambudi

This study aims to analyze effective marketing strategies for increasing sales in the digital era based on literature review and to identify challenges and solutions in implementing digital marketing strategies. The research employs a literature study approach, with primary data sourced from books, scientific journals,...

DAMPAK PENERAPAN DIGITAL MARKETING PADA PENGEMBANGAN BISNIS (STUDI KASUS PADA USAHA KULINER NYAMM AYAM DI SALATIGA)

Yuliana Rosana · Munazilla Setiawati · Marry Theodora · Marry Caroline · y 1 más

Perkembangan Teknologi Informasi yang pesat menyebabkan munculnya berbagai model digital marketing, yang diharapkan memiliki dampak signifikan bagi perkembangan sebuah usaha. Penelitian ini bertujuan untuk mengamati sejauh mana pengaruh penerapan model digital marketing terhadap perkembangan peningkatan sebuah usaha. S...

“Innovative Digital Marketing Practices for Driving Consumer Growth in Emerging Markets”

Kavya K M

This study examines the relationship between Social Customer Relationship Management (Social CRM), Digital Marketing, and Business Performance in the context of emerging markets. Drawing on a quantitative research design, data were collected from 388 respondents and analysed using Structural Equation Modelling (SEM). T...