Buscador de Tesis y publicaciones académicas

From Crafting Moments to Marketing: The Conceptualization and Conceptual Framework of Moment Marketing

Kush Mehta · Varsha Jain

Comilla University Department of MARKETING An Assignment on "Platform and Types of Content Marketing" Course Title: Digital Marketing Course Code: MKT-511 Submitted To

Md Abdullah Al Jamil · Md. Nazmul Hoque

Estrategias De Marketing Digital Para Incrementar La Participación En Eventos De Voleibol. Digital Marketing Strategies to Increase Participation in Volleyball Events.

Raul Eduardo Cadenas Sosa · Fabiola de Jesús Mapen Franco

This scientific article analyzes digital marketing strategies to increase participation in volleyball sporting events, where attendance has decreased considerably due to a lack of promotion and little or no use of digital tools such as Facebook, Instagram, and TikTok. The objective is to identify possible effective dig...

PEMANFAATAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PADA UMKM ISTANA RENDANG

Rafnel Azhari · Faidil Tanjung · Yulianti Fitri Kurnia

UMKM Istana rendang merupakan salah satu UMKM rendang yang berada di Nagari Mungka Kabupaten Lima Puluh Kota. Usaha ini sudah berjalan sangat lama. Permasalahan yang dihadapi oleh UMKM ini adalah masalah pemasaran produk yang bersifat konvensional dan belum adanya P-IRT. Tujuan dari kegiatan untuk membantu peningkatan...

Digital Marketing and Social Media as a Strategy to Increase Brand Awareness: Case Study Increasing the Number of Students on Brand Awareness in Social Media and Digital Marketing Activities in Higher Education X

Detya Wiryany · Maudy Rizkiana Poedjadi · Ita Rahmawati

This research aims to provide knowledge related to post-covid 19 digital marketing strategies to increase the number of students at private universities in Indonesia. This study uses a qualitative method with a case study approach in data collection. Observing, interviewing, and sorting the required data as well as con...

Pengaruh Preferensi Konsumen, Digital Marketing, dan Lifestyle terhadap Keputusan Pembelian Pada Cafe Edelweiss Wonokitri, Pasuruan

null Nur Rokhmad Nuzil · null Nofan

This study aims to comprehensively analyze the influence of consumer preferences, digital marketing, and lifestyle on purchasing decisions. The research employs a quantitative approach using multiple linear regression analysis to determine the relationships among these variables. Data was meticulously collected through...

Eksplorasi Interaksi Digital Marketing dan Personal Selling dalam Mempengaruhi Keputusan Pembelian Produk Kecantikan

Paratama Kurniawan · Mitra Riani Aisyah

Ms.Glow beauty products is a business focused on skin care and beauty. In the marketing efforts of MS.GLOW products, digital marketing strategies and personal selling are utilized to influence consumer purchasing decisions. The objectives of this research are as follows: (1) to determine whether digital marketing influ...

Causal factors of digital marketing, market orientation, and entrepreneurial personality affecting the performance of hormone therapy business

Thanate Amnajcharoensak · Natsapun Paopun

Currently, health products, especially hormone therapy products designed to enhance male sexual performance, are attracting growing attention as solutions to various health concerns. However, the development of these products is challenged by the lack of detailed consumer demographic data in this niche market. The obje...

Optimizing Purchasing Decisions Through Digital Marketing and Online Reviews: Consumer Trust as a Key Mediator

Yudi Nur Supriadi · Fadlan Pramudito

This research aims to explore how Digital Marketing and Online Consumer Reviews influence Purchasing Decisions, with Consumer Trust acting as a mediator in the online smartphone market in Indonesia. By surveying 326 respondents from the Jabodebatek area and applying the Structural Equation Modeling (SEM) approach, the...

Digital marketing during the Covid-19 pandemic: a field study in the education sector

Mirzayeva, Leyla

Using the interactivity theory of marketing, the major goal of this research was to look into the effects of digital marketing elements (trendiness, interactivity, and attractiveness) on the performance of higher education institutions via the moderating function of online trust. The characteristics of digital marketin...