Buscador de Tesis y publicaciones académicas

Community of Women Enterpreneurs: The Role of Competitive Advantage in Improving Marketing Performance

Aprih Santoso · M. Rikza Chamami

The research aims to empirically analyze the influence of digital marketing on marketing performance with product competitive advantage as a mediating variable in the community of women creative industry entrepreneurs in Pedurungan District, Semarang City. The research sample used was 117 people obtained using the cens...

Analisis Kesiapan Digital UMKM Trenggalek: Perspektif dari Strategi Digital Marketing

Wiji Nurastuti · Ahmad Sumiyanto · Netci Hesvindrati

This study aims to analyze the readiness of Micro, Small, and Medium Enterprises (MSME) in Trenggalek to adopt digital marketing strategies as part of their digital transformation. A quantitative approach was used, with data collected through questionnaires distributed to 44 respondents. The analyzed indicators include...

The Role of Digital Marketing in Mediating the Impact of Covid 19 Epidemic and Intensity of Competition on Business Performance (Case Study: Online Business)

Kaveh Parandin*, tayebehjamshidi, Somayeh Hosseini Aghdaei, Ali Rahmati

This research was conducted with the aim of the role of digital marketing in mediating the effect of the Covid-19 epidemic and the intensity of competition on business performance (case study: Online Business). This research is an applied study that was conducted in a descriptive-survey manner. The statistical populati...

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Neeraj Joshi

Abstract- This Research paper explores the extent to which digital marketing efforts influence consumer buying decisions, particularly comparing online and offline shoppers. The study focuses on two main objectives : 1 ) Influence of digital marketing on consumer buying behaviour 2) To compare the purchasing patterns o...

LectureInnovation: Marketing and Artificial Intelligence

De Muylder, Cristiana

Lecture at CODS UNAMA 2023 about Innovation, digital marketing and AI in Marketing (Portuguese)

How Artificial Intelligence enhance Digital Marketing Strategies

Prabawaty, Teta · Utama, Iston

The data explain about how AI can enhance the digital marketing strategies in the context of e-commerce startups

Effective Digital Marketing Approaches for E-commerce Platforms

Md. Mehedee Hasan · Farhina Akter · Israt Zahan Safia · Anupom Hossain Meraj · y 1 más

Analyzing the Impact of Digital Marketing on Consumer Behavior

Jaya Shree P · Anusha Shree A

By employing various techniques like questionnaires, case studies, and data analysis, the research seeks to reveal the complex interactions between digital marketing initiatives and customer decision-making processes. The anticipated findings are poised to offer valuable insights to marketers, businesses, and researche...

THE EVALUATION AND IMPACT OF DIGITAL MARKETING IN THE MODERN BUSINESS LANDSCAPE

null Dr. Dhatri Behl, Dr. Kapil Kapoor

The advent of the digital age has fundamentally restructured the operational, strategic, and communicative paradigms of modern business. This research paper provides a rigorous evaluation of digital marketing, analyzing its multifaceted impact on contemporary business landscapes. Moving beyond traditional outbound mark...

The Role of SEO in Digital Marketing: A Conceptual Overview

Rani Kale

Search Engine Optimization (SEO) plays a pivotal role in digital marketing by enhancing a website’s visibility on search engines, thereby driving organic traffic. As the digital landscape continues to evolve, SEO has become a foundational element for businesses aiming to establish a strong online presence and engage wi...