Buscador de Tesis y publicaciones académicas

The impact of COVID-19 on digital marketing and marketing philosophy: evidence from Jordan

Anber Abraheem Shlash Mohammad

Leading Digital Marketing Agency - Silver Ant Marketing

Silver

Silver Ant Marketing is a Digital Marketing Agency that means to elevate the business of clients with result-arranged Digital Marketing strategies. We utilize a fine blend of SEO, PPC, SMM, Content, Emails, and Video Marketing tools to grow your business presence across the world.

Advancing research in digital and social media marketing

Debra Zahay

This article takes a quasi-historical perspective on digital and social media marketing. It traces digital marketing from its roots in direct and interactive marketing to the present day. The artic...

Marketing of medical services in the era of digitalization

Alina Zhukovska

The digitalization of the healthcare sector highlights the necessity for modern medical institutions to integrate digital technologies into all aspects of their operations, including marketing. Digital marketing technologies in the medical services market encompass a range of advanced online tools, digital platforms, a...

Developing digital marketing strategy for Kotilaturi.fi

Kärki, Lotta

This master’s thesis is about digital marketing strategy and it was carried out for a company that operates in the electric vehicle charging market. The commissioning company of the master’s thesis is A&L Lause, which has started to sell charging devices for electric vehicles in an online store named Kotilaturi.fi. The...

A STUDY OF DIGITAL MARKETING STRATEGIES IN DIGITAL ERA ADOPTED BY WOMEN ENTREPRENEUR IN AHMEDNAGAR

Dr. Yadav S.

Women entrepreneurs are the business owners participated in economic activity to empower themselves economically and enhance their status in the society. The purpose of this research study is to investigate how women entrepreneurs are utilizing digital technologies for business marketing and what do they perceive about...

The Influence of Digital Marketing on Consumer Purchase Decisions through Relationship Marketing

null Muhammad Awaluddin

This study aims to examine the effect of digital marketing on consumer purchase decisions, with relationship marketing as a mediating variable. A quantitative approach was applied using PLS-SEM analysis, based on data from 100 consumers of poultry-based MSMEs in West Java. The results indicate that digital marketing si...

Content Marketing

Priti P. Bokariya · Mihir S. Shah · Vedant S. Sawant

The size of the Internet interaction allowed the customer to be part of the marketing of any product, product, services, or other organization. To this end, digital internal marketing promotes a customer-cantered perspective where organizations should focus on customer support and engage them in the value proposition p...

The Impact of Digital Marketing on Brand Awareness in the Multinational FMCG Sector

Meherun Nisa Nipa · Most. Sharmin Ara Chowdhury

This study examines the influence of digital marketing on brand awareness within the multinational Fast-Moving Consumer Goods (FMCG) sector, focusing on how various digital strategies contribute to overall marketing effectiveness. Utilizing a sample of 277 respondents, the research employs descriptive statistics, corre...

PENERAPAN DIGITAL MARKERTING SEBAGAI STRATEGI PEMASARAN UMKM

Haya Nur Safa’atin · Muhimudin Muhimudin · M.Ihyaul Abidin

Digital marketing has developed into an effective strategy for micro, small and medium enterprises (MSMEs) to expand market reach and increase sales. The purpose of this writing is to discuss the application of digital marketing as a marketing strategy for MSMEs with a focus on the use of social media, search engines a...