Buscador de Tesis y publicaciones académicas

The role of sustainable performance in mediating the effects of digital marketing tactics on market volatility: Evidence from Jordan

Sulaiman Althuwaini · Mohammed Aljabari · Asma Bouguerra · Mahmoud Allahham · y 2 más

The objective of this study is to examine the mediating effect of sustainable performance in the relationship between digital marketing tactics and market volatility at an effective level in the Jordanian market. This research uses the Triple Bottom Line (TBL) Theory and the Resource-Based View (RBV) theories to examin...

Strategic Sales And Marketing Practices In The Pharmaceutical Industry: An Extended Research Study

Shadan Khan · Sana Moid

The pharmaceutical industry plays a vital role in global healthcare systems. This research paper analyzes strategic sales and marketing practices within the pharmaceutical sector, with special emphasis on the role of digital marketing, relationship marketing, and professional promotion through healthcare practitioners....

Pemanfaatan Content Marketing dalam Membangun Brand Awareness pada UMKM Mybayleavess Cake Kota Sukabumi

Permana, Z. (Zahra Putri) · Izzulhaq, R. (Rd. M. Noor)

Dalam menjalankan sebuah bisnis di era digital ini untuk menjangkau pelanggan dengan cepat dan luas membutuhkan strategi digital marketing salah satunya dengan content marketing melalui sosial media untuk membangun brand awareness. Menurut data Kementrian Koperasi dan UKM Kontribusi UMKM terhadap perekonomian Indonesia...

Pengaruh Digital Marketing terhadap Minat Beli SR12 Herbal Skin Care (Studi Pada Konsumen Herbal Skin Care Kota Padang)

Wilda, Fitri

Penelitian ini bertujuan untuk menguji pengaruh digital marketing terhadap minat beli SR12 herbal skin care pada konsumen herbal skin care di Kota Padang. Populasi pada penelitian ini adalah konsumen herbal skin care Kota Padang. Teknik pengambilan sampel yang digunakan pada penelitian ini yaitu non probability samplin...

Plan de Marketing Digital Museo Nacional del Prado

de Torre Fajardo, Victoria Beatriz

de Torre Fajardo, Victoria Beatriz; director de proyecto: Rubio Pascual-Muerte, Adolfo

Digital Marketing Untuk Meningkatkan Umkm Penjualan Es Teh Anak Rantau Kota Pekanbaru

null Dwi Anindya Harimurti · null Noprieka Suriadiman · null Andry Andry

Digital literacy refers to a person's ability to use, understand, and participate in the digital environment effectively. The development of information technology has changed the scope of the marketing world in recent years. Marketing communication methods that were previously traditional and conventional have now bee...

Innovative Marketing Approaches in the Digital Era—The Transformation of Businesses and Marketing Mix Strategies

Selen Öztürk

Neuromarketing and Artificial Intelligence: Predicting Consumer Behaviour or Correlating Noise?

Lekhraj, Bugaliya

Lekhraj Bugaliya is a digital marketing professional specializing in data-driven strategies and emerging technologies. His interests span digital marketing research, artificial intelligence, machine learning, and computer science. He focuses on leveraging modern marketing methods and integrating advanced technologies t...

Influence of digital marketing strategies on sales success of a company : A case study of Junaid Jamshed ( J.) company

Awais, Muhammad

In the recent years, with the advancement of internet, traditional marketing tactics have been transformed into digital marketing. Companies despite their size and market relevance, have been using modern and nuanced means of marketing. There is lack of empirical data pertaining to the impacts and efficacy of the socia...

Does Digital Content Marketing and Destination Branding Improve Visit Intention

Siti Lailatus Sa'adah · Silvana Maulidah · Heptari Elita Dewi · Rosihan Asmara

The lack of a social media marketing strategy was challenging for the destination. Café Sawah, as an agrotourism destination, lacks in managing social media, thus hampering the optimization of digital marketing. In response, the destination must improve its intention to visit. This research analyzes the influence of di...