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Artículo 2025 Revisado por pares

Pengaruh Brand Image terhadap Repurchase Intention dengan Digital Marketing sebagai Variabel Moderasi pada Pengguna Sepatu Nike di Kota Semarang

Safi’i, Muhammad · Sulistyo, Heru

The increasingly intense competition in the sports shoe industry requires companies not only to rely on product quality but also to build a strong brand image and optimize digital marketing strategies to sustain consumer loyalty, particularly among athletes. This study aimed to analyze the effect of brand image on repu...

economics and business social sciences

• Darul Yasin Al Sys
• DOI: 10.58578/arzusin.v5i6.8462

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Tesis de licenciatura 2024 Acceso abierto

Análisis de Marketing Digital y su contribución al desarrollo de emprendimientos de bisutería de Guayaquil

Ambuludi Briones, Domenica · Trejo Muñoz, Daniela Sixta

El presente articulo respalda la importancia del marketing digital para el desarrollo empresarial de la bisutería en Guayaquil, destacando estrategias empleadas por emprendimientos y perfiles de compra en línea de mujeres. Propone estrategias exitosas de marketing digital, subrayando la necesidad de creatividad e innov...

REDES SOCIALES economics and business social sciences ESTRATEGIAS

• Ecuador
• Spanish; Castilian

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Tesis (sin nivel) 2023

OPTIMALISASI STRATEGI DIGITAL MARKETING MELALUI PLATFROM MEDIA SOSIAL DI FARHAN CAKE MASAMBA, LUWU UTARA

ANDARISTA, SAFITRI

ABSTRAK Safitri Andarista, 2023, “Optimalisasi Strategi digital marketing Melalui Platfrom Media Sosial di Farhan Cake Masamba, Luwu Utara” Skripsi Program Studi Manajemen Bisnis Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimibing oleh Edi Indra Setiawan, S.E., M.M Skripsi ini memba...

media and communications Bisnis social sciences

• Indonesia
• English

Artículo 2024 Acceso abierto Revisado por pares

Manajemen Pemasaran Online melalui Penerapan Iklan secara Digital

Niat Daniati Nazara · Andi Lopa Ginting

This research discusses online marketing management through the application of digital advertising. With the rapid development of technology and increasing use of the internet, traditional marketing methods are increasingly shifting towards digital marketing. Digital marketing offers various advantages, such as the abi...

economics and business social sciences

• Sekolah Menengah Kejuruan (SMK) Pustek
• DOI: 10.37481/jmeb.v4i2.780

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing for Improving Brand Image at Al-Munawwir Komplek Q Islamic Boarding School in Yogyakarta

Nur Kholifah Akrom · Chusnul Chotimah

This research aims to study the implementation of digital marketing to improve brand image of Al Munawwir Komplek Q Boarding School in Yogyakarta. Using qualitative approach, this research involves participative observation, in-depth interview, and documentation. The main informants are the head of the boarding school...

4. Education economics and business social sciences

• Universitas Muhammadiyah Magelang
• DOI: 10.31603/tarbiyatuna.v15i1.10491

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Artículo 2022 Acceso abierto Revisado por pares 1 cita

PEMBERDAYAAN AMAL USAHA ’AISYIYAH MELALUI DIGITAL MARKETING SEKOLAH TK ABA PATUKAN YOGYAKARTA

Risa Dwi Saputri · Edi Supriyono · Hasnah Rimiyati

Kegiatan pengabdian ini bermitra dengan Pimpinan Ranting ‘Aisyiyah Ambarketawang, Gamping, Sleman, Yogyakarta. Mitra sasaran adalah TK ABA PATUKAN beralamatkan di Jalan Sodanten, Ambarketawang. Tema pengabdian “Pemberdayaan Amal Usaha ‘Aisyiyah Melalui Pelatihan Digital Marketing Sekolah TK ABA Patukan”. Di era teknolo...

social sciences other social sciences education

• Universitas Muhammadiyah Gresik
• DOI: 10.30587/dedikasimu.v4i4.4721

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Artículo 2022 Acceso abierto Revisado por pares 3 citas

Digital Marketing at SMES by Bibliometric Analisys

Syafri Naldi · Erna Maulina · Tetty Herawaty

Purpose: Digital marketing has evolved from the marketing of products and services to digital channels for activities, institutions, and processes facilitated by digital technology. This study provides a disciplinary broad overview of the academic contribution to the marketing revolution by exploring changes in digital...

HF5001-6182 economics and business social sciences Digital Marketing

• Narotama University
• DOI: 10.29138/ijebd.v5i4.1895

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Artículo 2024 Acceso abierto Revisado por pares

Strategi Literasi Digital Marketing pada Usaha Mikro Kecil dan Menengah (UMKM) oleh Pusat Layanan Usaha Terpadu (PLUT) Kabupaten Jember

M.F Hidayatullah · Vera Susanti · Raudhia Nur Salsabila Salsabila

PLUT KUMKM Jember Regency is a program of the Ministry of Cooperatives and SMEs (KemenkopUKM) to encourage SMEs to advance to class. One of the tasks of PLUT KUMKM Jember Regency is to provide assistance to friends of MSMEs assisted by PLUT Jember Regency. One of the assistance is regarding digital marketing. In this a...

economics and business social sciences

• Institut Agama Islam Negeri Madura
• DOI: 10.19105/mabny.v3i02.11179

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Artículo 2024 Acceso abierto Revisado por pares

Development of Digital Marketing Applications for Jombang Tourism and Culture Based on Android (User)

Siti Aminah · Siti Sufaidah

ABSTRACT The development of global tourism is very rapid, including in Indonesia, especially in the city of Jombang. Jombang is known to have interesting cultural and natural tourism objects. Digital marketing describes the use of digital technology to support marketing functions. This research aims to study the use an...

economics and business social sciences

• Universitas KH. A. Wahab Hasbullah
• DOI: 10.32764/newton.v4i1.4825

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Artículo 2026 Acceso abierto Revisado por pares

Peran Brand Awareness Dalam Memediasi Pengaruh Strategi Digital Marketing Terhadap Loyalitas Pelanggan Pada Usaha Joglo Abah

Umi Sobariyah · Rohimat Nurhasan · Hilman Rismanto

This study aims to analyze the effect of digital marketing strategies on customer loyalty with brand awareness as a mediating variable in the Joglo Abah souvenir business in Garut Regency. This study uses a quantitative approach with a survey method. The research population consisted of all visitors to Joglo Abah in Oc...

economics and business social sciences

• Lembaga KITA
• DOI: 10.35870/jemsi.v12i2.6220

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