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Nilawati Nasti · Ahmad Husin Lubis · Abdul Rasyd MS
This study aims to analyze the impact of digital marketing strategies on customer loyalty within the e-commerce industry. As the e-commerce sector rapidly grows in the digital age, companies face intense competition and must implement effective strategies to attract and retain customers. This research focuses on key di...
social sciencespsychology and cognitive scienceseducation
The dynamic development of communication technology certainly brings changes in various aspects including marketing. The presence of digital channels brings new access for companies or brands to convey their marketing messages. The difference between analogue and digital marketing, of course, results in different marke...
User Generated Contenteconomics and businesssocial sciencesDigital Marketing
В статье рассмотрены различные трактовки определений сущности digital-маркетинга, выявлены особенности кондитерской отрасли при использовании digital-маркетинга. The article discusses various interpretations of definitions of the essence of digital marketing, identifies the peculiarities of the confectionery industry w...
Nowadays, the survival and sustainability of SMEs and the promotion of their services have become key goals for the economic growth of many countries. Logistics SMEs seek to improve their digital marketing development, by managing the re-engineering process of their marketing budget. To achieve this goal, logistics SME...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Increasing digitization and the use of various tools and applications leads companies to target their consumers and direct their marketing communication to a defined consumer profile. Compared to traditional marketing, digital marketing achieves communication and marketing of information to consumers through different...
economics and businesssocial sciencesdigital personalized marketingpersonal data use
This study investigates the influence of digital marketing, brand awareness, and promotion on purchasing decisions among Micro, Small, and Medium Enterprises (MSMEs), with promotion also examined as a moderating variable. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), da...
This study aims to examine the impact of green marketing and digital marketing on business performance, with a particular emphasis on the mediating role of market orientation. A quantitative research design was employed, using a structured questionnaire distributed to 138 electric vehicle users in Makassar, Indonesia....
In recent years, the field of digital marketing has seen a substantial impact from artificial intelligence (AI). Digital marketing methods that are more successful and efficient because of the use of AI have changed how firms communicate with their clients. The ability to collect and analyse vast volumes of data using...
medical and health sciencesclinical medicinesocial sciencespsychology and cognitive sciences
K. M. G. C. Bandara · N.A. Jayasuriya · Ruwan Jayathilaka
This study aims to investigate the effectiveness of digital marketing strategies in attracting students into the non-state higher education sector in Sri Lanka. Many students in Sri Lanka sit for Advanced Level Examination but a few of them enrol in the non-state higher education institutions due to the ineffectiveness...
null Khairil Azmi · null Jon Maizar · Nardiman Nardiman
Starlight Green Farm is a free-range chicken farming business located on Jalan Air Cold Balai Gadang Koto Tangah Padang, where the service is being carried out to provide an introduction to digital marketing in these difficult times as a result of the Covid-19 Pandemic in February 2020 which is still impacting the Star...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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