Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares

Workshop Kewirausahaan Berbasis Digital Marketing sebagai Peluang Bisnis Pada Ikatan Remaja Masjid (IRM) Kecamatan Labuhan Deli Kabupaten Deli Serdang

Elisabeth Haloho · Lambas Marisi Tua LG · Prabudi Darus · Edi Safrul · y 1 más

Entrepreneurship is closely related to marketing, which is one of the keys to the success of a business or business that will be run by an entrepreneur, in this case of course, in this modern era, marketing is not only done conventionally (offline) but must also be supported by technology. or science and technology. Th...

4. Education economics and business social sciences 8. Economic growth

• Institut Agama Islam Negeri Kerinci
• DOI: 10.32939/altifani.v4i1.3960

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Artículo 2024 Acceso abierto Revisado por pares

Analysis of Digital Marketing Strategy Based on SOSTAC Method

Ni Putu Sri Ratih Dia Patni · Anak Agung Ngurah Hary Susila · I Nyoman Prayana Trisna

PT Kana Bali Nature is a retail company of beauty and body care products in Denpasar, Bali, which has problems with decreased brand awareness and cost overruns due to suboptimal digital marketing implementation. This research aims to analyze and implement a thorough and comprehensive digital marketing strategy using th...

information technology social media Electronic computers. Computer science economics and business

• Asosiasi Doktor Sistem Informasi Indonesia
• DOI: 10.51519/journalisi.v6i3.795

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Artículo 2024

PENINGKATAN NILAI EKONOMI KELOMPOK PENERIMA MANFAAT PROGRAM KELUARGA HARAPAN MELALUI PENGUATAN DIGITAL MARKETING BERBASIS CANVA: STUDI KASUS PADA PEMASARAN SAYURAN DI KARANGREJO, METRO

Etik Puji Handayani · Tri Aristi Saputri · Krisnarini

This community service activity was conducted to empower the beneficiaries of the Family Hope Program (PKH) in Karangrejo, North Metro, Metro City, through digital marketing training using Canva. The group faced challenges in marketing their agricultural products, such as water spinach, spinach, pakcoy, and eggplant. T...

pemberdayaan ekonomi economics and business social sciences program keluarga harapan

• Lembaga Penelitian dan Pengabdian kepada Masy...
• English

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Artículo 2024 Acceso abierto Revisado por pares

Digital marketing adoption and restaurants’ performance: an analysis through the lens of TOE

Swetha Rajagopal · Vidhya Vinayachandran

Restaurants can strategically leverage Digital Marketing as a cost-optimized tool for efficient stakeholder communication, thereby influencing overall performance. Although the accessibility of information has a great influence on the performance of restaurants, the relationship between Digital Marketing Adoption and B...

economics and business social sciences

• Informa UK Limited
• English
• DOI: 10.1080/23311975.2026.2643020

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Artículo 2024 Acceso abierto Revisado por pares 2 citas

Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust

Muhammad Aldi · Whisnu Adisaputra

This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing...

digital marketing strategies Electronic computers. Computer science economics and business social sciences

• STMIK AKBA
• DOI: 10.35585/inspir.v14i1.80

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Other 2021

Pelatihan Pemasaran Produk Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Digital di Kecamatan Citeureup

Wasan, G. H. (Guruh) · Sariningsih, A. (Anita)

Technological innovation in marketing by utilizing the internet in the form of digital marketing or internet marketing is a paradigm that must be understood in today's business, especially the MSME sector. The MSME sector contributed to the GDPof Bogor Regency reaching 28.45 percent in 2018. Community service activitie...

Indonesia Sosial Media Digital Marketing UMKM

• Sekolah Tinggi Ekonomi Bisnis Syariah Bina Ma...
• Indonesia
• Indonesian

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Artículo 2026 Revisado por pares

Artificial Intelligence in Digital Marketing: A Bibliometric Analysis and Systematic Literature Review using the TCCM Framework

S Aswathy · Rajeev Kumar

The present study provides an extensive review of the literature on artificial intelligence in the digital marketing domain. This paper helps reveal recent trends in AI in the digital marketing landscape and identifies research gaps. The theory development, characteristics, context and methodology (TCCM) framework has...

engineering and technology

• Inspira
• DOI: 10.62823/ijarcmss/9.2(iii).8947

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Artículo 2026 Revisado por pares

The Impact of Digital Marketing on Consumer Purchasing Decisions in the New Retail Environment

Xiangmin Tai

The study thoroughly examines the mechanism relationships between digital marketing contents and consumers' perceived values as well as their purchasing behaviors in order to comprehend how the power of digital marketing is delivered through the screen, penetrates the consumers' hearts, and influences their purchasing...

media and communications social sciences

• Ingegneria Sismica
• DOI: 10.65102/is2026362

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Artículo 2023 Acceso abierto Revisado por pares

IMPROVING THE MARKETING PERFORMANCE OF "BOLEN KITA" MSMEs THROUGH DIGITAL MARKETING STRATEGIES

Sakti Brata Ismaya · Titus Indrajaya · Dewi Purnamasari · Siti Mariam · y 1 más

Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This...

economics and business social sciences

• Yayasan Education and Social Center
• DOI: 10.53067/ije3.v3i3.216

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Other 2025 Acceso abierto

Cyber Resilience in Digital Marketing Within the Framework of Sustainable Management

Gündüzyeli, Bora · MXC-9216-2025 · Sistemleri, Yönetim Bilişim

The increasing reliance on information and communication technologies (ICTs), particularly the Internet, in digital marketing systems has made them prime targets for cyberattacks. The fact that, without adequate cybersecurity measures, digital marketing systems may face serious cyber threats, such as data breaches, fin...

Cybersecurity Sustainability Digital marketing economics and business

• Multidisciplinary Digital Publishing Institut...
• Turkey
• English

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