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This study examines the influence of digital marketing on brand awareness within the multinational Fast-Moving Consumer Goods (FMCG) sector, focusing on how various digital strategies contribute to overall marketing effectiveness. Utilizing a sample of 277 respondents, the research employs descriptive statistics, corre...
Business, Economics and Managementeconomics and businesssocial sciencesBusiness and Management
This research decisively establishes the influence of digital marketing on the marketing performance of Small and Medium Enterprises (SMEs) in the food sector of Jepara Regency, underscoring the critical mediating roles of customer engagement and relationship marketing. Employing a robust quantitative methodology with...
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The article examines the need to use non-traditional digital marketing tools to develop an enterprise's marketing strategy. It has been proved that over the last decade the focus is on the latest technologies and types of marketing, which in their appearance are obliged to the innovative progress to which digital marke...
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: • Big Data, Artificial Intelligence and Analytics in Digital Marketing • Emerging technologies and how t...
Digital marketing has become a crucial aspect of modern business strategies, offering organizations a more efficient and targeted way to reach their audience in an increasingly digital world. As the marketplace evolves, businesses must adapt their marketing practices to engage with consumers through digital platforms....
Digital marketing has become increasingly important as a marketing communication tool. The rapid advancement of technology and increased internet access has transformed the way businesses interact with their customers. The beauty industry, being one of Africa's fastest-growing sectors, has also embraced digital marketi...
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Purpose: Digital marketing trends change time from time; therefore, Small and Medium-sized enterprises often face challenges while adopting digital marketing strategies. These challenges are caused by the richness and complexity of tactics to optimize growth, customer engagement, buyer behaviors, and business continuit...
HF5001-6182economics and businesssocial sciences8. Economic growth
"The study examines the role of digital marketing in customer acquisition. The relevance of this research is driven by the fact that marketing is increasingly encompassing various industries today. One of its main tasks is to acquire new customers. At the same time, the growing number of companies producing goods with...
economics and businesssocial sciencespolitical science
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