Buscador de Tesis y publicaciones académicas

From Data to Decisions: The AI Revolution in Digital Marketing Campai

Ritika Sinha

Artificial Intelligence (AI) has significantly transformed digital marketing campaigns by making them more efficient, personalized, and data-driven. Earlier, marketing relied on traditional methods and limited data, but AI now enables businesses to analyze large amounts of customer information in real time.

Pemberdayaan Usaha Anggota Koperasi Kobamie Kendal Melalui Digital Marketing Sebagai Upaya Peningkatan Penjualan

Lola Kurnia Pitaloka · Muhammad Feriady

Kobamie cooperative is one of the new production cooperatives in Kendal, Central Java Indonesia. Although still in its formative era, the enthusiasm of the members to develop the cooperative remains high. Unfortunately, they do not have enough knowledge about digitalization, one of which is digital marketing. Marketing...

Importancia del marketing digital en las convocatorias deportivas en el departamento del Valle del Cauca

Gonzalez Vasquez, Jennifer · Villalobos Cabal, Lina Marcela

El marketing digital se entiende como una rama del mercadeo que, con el tiempo, se ha vuelto prominente en un vasto campo de negocios. Por lo que, en esta monografía se tuvo como planteamiento la evolución del marketing en el deporte y cómo este impacto las convocatorias departamentales en el Valle del Cauca y la falta...

Canvassing vs Digital Marketing: Effectiveness of Marketing Communication Methods at PT. Redo Marketing Indonesia

Ramadini, Nurul Rizkia · Rubyasih, Arina · Koesanto, Stefani Made Ayu Artharini

Digitalisasi membuat perubahan yang mutlak di hampir semua lini kehidupan, salah satunya pada strategi komunikasi pemasaran. PT. Redo Marketing Indonesia adalah perusahaan distributor alat klinik kecantikan telah mengganti strategi pemasarannya dari metode canvassing menjadi digital marketing melalui media sosial Insta...

IMPORTANCE AND DEVELOPMENT OF INTERNET MARKETING FOR ENTERPRISES IN THE B2B MARKET

Kayimova Z.A - Associate Professor, Department of Economics, BukhSU Umarova Kh., 2nd year master's degree \\"Digital Economy\\" BukhSU Zhuraeva R - 2nd year master's degree \\"Digital Economy\\" BukhSU

Abstract: the Internet has become a powerful marketing tool for sales, communications and market analysis of B2B companies. To correctly assess the results of a company's activities on the Internet, it is necessary to introduce an Internet marketing complex into the company's unified marketing information system. Key w...

The Dark Side of Content Marketing

Elaine Mercer-Jones · Kat Rezai

B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia

Eri Mardiani · Eva Yuniarti Utami · Muhammad Umer Farooq Mujahid

In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come w...

How digital marketing and innovative performance contribute to hotel restaurant revenue growth: The mediating role of knowledge sharing

Khaldoun Kanaan · Mohammad Abuhjeeleh · Fakhrieh Darabseh · Omar Taha · y 1 más

Innovative performance has been identified as a critical dynamic in various sectors, while little research has focused on the mediating role of knowledge sharing. The current study measures the role of knowledge sharing between digital marketing and innovative performance induced ultimately revenue growth in the hotel...

Fundamentals of the Sustainable Marketing Normal

Ira Kaufman · Chris Horton · Mariusz Soltanifar

Digital Media and Marketing Interactivity

Kathryn Waite · Rodrigo Perez-Vega