Buscador de Tesis y publicaciones académicas

Evaluating the impact of digital marketing strategies on consumer behavior : a study of Khaadi in Pakistan

Athar, Haseeb

This thesis was commissioned by Khaadi to examine how digital marketing strategies influence consumer behaviour in the Pakistani fashion industry, with Khaadi serving as the case study. The main objective of the research was to evaluate how digital tools such as Google Ads, Instagram, and Facebook campaigns affect cust...

الدور المعدل للبيئة التسويقية في العلاقة بين التسويق الرقمي الرشيق وتحسين الأداء التسويقي The Mediator Role Of Marketing Environment In The Relationship Between Agile Digital Marketing And Improving Marketing Performance

Bakaya, Ghada

Stimulating E-Business Capabilities and Digital Marketing Strategies on Business Performance in E-Commerce Industry

Federico Del Giorgio Solfa · Sandra Cristina De Oliveira · Fernando Rogelio Simonato

This study investigates how e-business capabilities and digital marketing strategies jointly influence business performance in the e-commerce industry, which has experienced unprecedented growth driven by technological advancements and changing consumer behavior. E-business capabilities encompass the use of technology...

B2B Marketing Strategies in the Global Fighter Jet Supply Chain: A Case Study of Composite Material Suppliers

Kish Kumar

Abstract: The global fighter jet industry is a highly specialised and confidential market where composite materials play a pivotal role in enhancing aircraft performance. This paper investigates the business-to-business (B2B) marketing strategies employed by composite material suppliers serving original equipment manuf...

Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Brand Clothing Locke Peke Di Kota Bima

ISMUNANDAR IS · INTISARI HARYANTI

This study aims to identify and analyze the influence of Digital Marketing and Product Quality on Consumer Satisfaction in the “Locke Peke” clothing brand in Bima City. Digital marketing is a promotional strategy that utilizes digital technology to reach a wider audience, while product quality includes durability, desi...

Pengaruh Digital Marketing terhadap KeputusanPembelian Melalui Brand Awareness dan Brand Image Sebagai Variabel Intervening (pada UMKM D’moroy di Kota Jambi)

null Kayla Ashifa · null Novita Sari · null Maratun Saadah

Penelitian ini dilatarbelakangi oleh pentingnya pemanfaatan digital marketing dalam meningkatkan daya saing UMKM, khususnya dalam membangun brand awareness dan brand image guna mendorong keputusan pembelian konsumen pada UMKM D’Moroy sebagai produsen tas anyaman khas Jambi. Di tengah persaingan produk kerajinan yang se...

Analisis Strategi Pemasaran Media Sosial Galunggung Farm Menggunakan Metode Prace

Firda Indriyani · Irfan Ardiansah

Digital marketing is very important because of the advancement of industry in the world, making many companies use digital marketing in promotion and sales so that the use of digital media increases. This makes Galunggung Farm want to develop sales by developing new markets by focusing on market development towards B2C...

Accessibility and inclusion for people with disabilities with digital marketing in Thailand and beyond: a call to action

Adam, Poulsen · Muhammad Novsyaroni, Umar

Digital marketing presents an innovative opportunity to advance accessibility and inclusion for people with disabilities worldwide through enabling entrepreneurship, disability-inclusive digital marketing practices, and improved promotion of existing solutions. This commentary uses Thailand as an illustrative case stud...

Digital Marketing Plan for Caesar’s Soul Surftrips

Pekkala, Suvi-Tuulia

This thesis is a product-based marketing plan for a commissioner company in Lima, Peru. This thesis is created based on tourism management studies. Thus, the viewpoint is based on the tourism industry and its characteristics. Moreover, the commissioner is a provider of travel and tourism products: surf trips and surf l...

THE ROLE OF DIGITAL MARKETING IN STRENGTHENING RURAL ENTERPRISES: A COMPARATIVE ANALYSIS OF THE WESTERN BALKANS

Milena Cvjetkovic · Bojana Ostojić

Aim: This paper explores the impact of digital marketing on the business performance and market integration of rural households and enterprises in the Western Balkan countries, with focus on the application of digital tools and strategies to increase market participation and visibility of rural products and services. M...