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92.102 resultados para «marketing digital»

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Ponencia / congreso 2025 Acceso abierto

Online Digital Marketing Training

ODMT

Digital Marketing Course in Telugu : ODMT brings you Telugu’s most Advanced Digital Marketing course – now upgraded with AI-powered tools and automation. Whether you’re a student, job seeker, entrepreneur, or housewife – our course helps you build a successful career in digital marketing using both traditional strategi...

Digitalmarketing
  • Zenodo
  • DOI: 10.5281/zenodo.15789868
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Artículo 2024 Acceso abierto Revisado por pares

The Relationship between Digital Marketing and Outpatient Visit Interest at Elang Medika Corpora Pulomas Hospital in 2024

Ellencia Pramesti · Yurita Mailintina · null Ludovikus

Pendahuluan: Kemajuan teknologi, terutama dalam digital marketing, telah mempengaruhi sektor kesehatan secara signifikan. Rumah Sakit menghadapi tantangan seperti persaingan dan lokasi kurang strategis dalam mempromosikan layanannya. Digital marketing menjadi solusi efektif untuk memperluas jangkauan pasar dan meningka...

economics and business social sciences
  • Universitas Muhammadiyah Surakarta
  • DOI: 10.23917/jk.v17i3.6539
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Artículo 2023 Acceso abierto Revisado por pares 15 citas

Access to and Utilization of Local Digital Marketing Platforms in Potato Marketing in Kenya

Florence Maina · John Mburu · Hillary Nyang'anga

The agricultural sector in Kenya has witnessed a proliferation of marketing platforms in recent years. However, there has been a noticeable reluctance among farmers to adopt and utilize these platforms for marketing their produce. In light of this, the present study aimed to identify the factors influencing access to a...

Social sciences (General) H1-99 M-shamba Q1-390
  • Elsevier BV
  • DOI: 10.2139/ssrn.4443886
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Other 2025

Marketing Analytics for Digital Entrepreneurs

Ashraf, Rizwan

The focus of the study is to develop an online course for developing the marketing analytics skills that can help not only regular students but also digital entrepreneurs, or to-be-entrepreneurs, and equip them with essential digital marketing analytical skills. The case organization is a well-known educational institu...

online courses analysis social media social sciences
  • Finland
  • English
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Artículo 2025 Acceso abierto

IMPACT OF PERSONALIZED DIGITAL MARKETING ON CONSUMER DECISIONMAKING FOR E-VEHICLES

Dr. P.VENUPRIYA

E-vehicle market expansion results from identical forces which include environmental concerns together with government incentives and advancing technology. E-vehicle consumer adoption rates stay low because of three main obstacles including expensive prices and restricted charging facilities and battery running out eas...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.15458581
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

BRANDING AND MARKETING IN CONDITIONS OF DIGITALIZATION

Svitlana Fimyar · Vadym Blakyta

The changing environment leads to the need to change the very nature of the functioning of economic entities, revise the methodology of strategic economic management, and use new methods and analysis tools. Digital transformation is precisely a change in the ways of functioning, interaction, and management of economic...

economics and business social sciences
  • Publishing House Helvetica (Publications)
  • DOI: 10.32782/2523-4803/75-1-21
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

The Awareness Paradox: Why Better Knowledge of Digital Marketing Boosts Appreciation Without Reducing Skepticism

Sneha Shrestha · Suraj Kurungwang Limbu · Shraddha Shrestha · Asmita Basnet

Background: Digital marketing has become a cornerstone of modern business strategies, particularly in rapidly digitizing regions like Kathmandu Valley, Nepal. With increasing internet penetration and smartphone usage, businesses leverage digital platforms for advertising, customer engagement, and sales. However, consum...

economics and business social sciences
  • Nepal Journals Online (JOL)
  • DOI: 10.3126/nprcjmr.v2i4.78378
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Artículo 2022 Acceso abierto Revisado por pares 26 citas

Digital marketing employability skills in job advertisements – must-have soft skills for entry level workers: A content analysis

Ildiko Kovacs · Kornelia Vamosi Zarandne

The aim of the study is to explore the employers' demands for personal skills in graduate and junior positions in the field of digital marketing. The research summarizes the review of academic literature on transferable soft skills, focusing on the digital marketing sector. Job requirements in digital marketing related...

economics and business social sciences 8. Economic growth
  • Centre of Sociological Research, NGO
  • English
  • DOI: 10.14254/2071-789x.2022/15-1/11
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Artículo 2026 Acceso abierto Revisado por pares

The Influence of Digital Marketing and Customer Trust on the Repurchase Intention of Local Perfume Products Through Variables Intervening Purchase Decisions on the Tiktok Shop Platform in the DKI Jakarta Region

Satria Danur Dara · null Sri Mulyani · null Emanuel M Bayudhirgantara

Abstrak : Digital transformation in the trade industry encourages the use of social commerce platforms, such as TikTok Shop, as the main means of marketing local perfume products. This condition requires business actors to manage digital marketing strategies effectively and build consumer trust to improve the sustainab...

economics and business social sciences
  • PT. OGZ Research and Publishing
  • DOI: 10.61597/jbe-ogzrp.v4i1.190
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Artículo 2022 Acceso abierto Revisado por pares 11 citas

Digital Marketing Adoption by Start-Ups and SMEs

Aishwarya S. Patil · Nagaraj R. Navalgund · Shashidhar Mahantshetti

In numerous aspects of digital marketing usage, India is among the top two countries in the world. Almost all businesses currently use digital marketing. Thousands of start-up businesses with new ideas strive to break into the corporate sector every year. Unless they have a good marketing plan, start-ups and SMEs will...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • Informatics Publishing Limited
  • DOI: 10.18311/sdmimd/2022/29677
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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